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1、AbstractAbstractInrecentyears,thetelecomindustrylaggedbehindGDPgrowthrate,thetelecomindustryhasreachedamaturestageofdevelopment.Thefourquarterof2008,thegovernmentrestructuringedthetelecomindustryandissuancedof3Glicenses,thethreemajortelecomoperatorshavee
2、nteredthefull-serviceoperations,thecompetitionhasintensified.Thetelecomoperatorsneedtoconstantlyanalyzeinternalandexternalenvironment,basedonthecorecompetenceofthecorporation,examinethestrategicdirectionandobjectivestoadapttochange.Acompanyisalistedcompa
3、ny'sprovincialbranch,whichcomefromthemonopolytelecommunicationscompanyandexperiencedseveralrestructuring.Itlackoflong-termstrategicideawhichisnecessaryforthedevelopmentofmodernenterprises.itlackofinnovativeproductsandservices.enterprisesystemisnotsuitabl
4、e.mechanismisnotvivid.It’sfunctionofbusinessprocesses,managementmode,organizationmodedonotsuittherapidlychangingmarket.Forthefirsttime,combinewiththecurrentcharacteristicsofthetelecomindustryandinthenewindustryreorganizationandreformbackground,thepaperus
5、esthetheoriesandmethodsofstrategicmanagementtoproposeAcompany'sdevelopmentstrategyandfunctionstrategy.itprovideareferenceandlearningforthesustainabledevelopmentofAcompany.Thepaperconsistsof6chapters:chapteroneistheintroductionwhichintroducethethesisofthe
6、researchbackground,researchmethodsandsignificance;chaptertwoistheanalysisofAcompany'sexternalenvironmentwhichanalysisthemacroenvironment,industrialdevelopmentprocessandtrends,competitivelandscape;chapterthreeistheanalysisofAcompany'sinternalwhichanalysis
7、itsorganizationalstructure,marketshare,businessstructure,profitability,humanresources,corporateculture;chapterfourisAcompanySWOTanalysis,todetermineitscorecompetitiveness,andbasedonthecorecompetencedetermineitsdevelopmentstrategyselectionandobjectives;ch
8、apterfiveisbasedontheAcompany'sdevelopmentstrategyandobjectives，setoutspecificsafeguardsfunctionfrommarketdevelopment,networkII万方数据Abstractdevelopment,financial,organizationalaspects;chaptersixisthethesisconclusions.Theinn
