b寿险公司个人营销代理人激励整合分析

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1、TheauthorProPosesthatonekindofmotivationmode15notenoughformanagingandeombination15neededafterthat.Basedontheagent’5behaviorregulationandthebusinessProcessoftheTBlifeinsuranceCo.Ltd，theauthorPutforwardtheflowdiagramof“theeonformityofmotivationmode，’anddemon

2、stratesthatit’5neeessaryandusefulforustomotivatetheagentaccordingtotheflowdiagram.AlongwiththesteadydeveloPmentofeconomieandtheincreasingineomelevelofresident，thelifeinsuraneeindustryhasaPPearedunli而tedmarketsPaceinChina.ToensurethemarketdeveloPedhealthily

3、，thecurrentagentmanagementsystemhastheneedofreformationandadjustment.TherewillbeamoreadvancedlifeinsuranceindustryinthenearfutUreinChina.Althoughthethesishasmanydeficieneiesandirnn几aturity，butlhoPethatitcangiveyousomeenlightenmentandt瓦nking，andPromoteagent

4、smotivationmodedeveloPmentandimProvement.，theauthorresearehintotheneedsofmotivationKe3明ords:TBlifeinsuranceCo.Ltd.，lifeinsuranee，individualagent，n1OtlVatlon.目录前言...............................................................................................

5、...……1第一章激励概述及相关理论..........................................................……41.1激励概述........................................................................……，......……41.1.1激励的内涵..........................................................................……

6、41.1.2激励的类型..........................................................................……51.2激励相关理论.............................................................................……61.2.1内容型激励理论..................................................................…

7、…71.2.2过程型激励理论..................................................................……91.2.3行为改造型激励理论........................................................……111.2.4综合型激励理论..................................……，.......................……12第二章·TB寿险公司简介及个人营销代理人激励模

8、式现状.....……152.1公司简介.......................................................................……，，....……巧2.1.1公司背景介绍....................................................................……巧2.1.2个人营销代理人渠道发展介绍.......