保险公司寿险代理人激励机制分析

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1、sPecialtrainingProcessareintroduced.Thirdly，aresearchhasbeendoneonthePresentsalaryandwelfarePolicies.ThefeasibilitystUdyofcommissionsystemreformhasbeenPreceded.Andmoreove几PerformancevaluationdiscussesthecareerPathforthesuPeriorsalesProfessionals.Althoughmanyofthereformsarestil

2、lunderProcess，someProblemsstilloccur，theeasestudyofTPLifehascontributedvaluableoPinionsonthereform.ThesewillbenefittheProblem一solvingProcessinfuture.ByexaminingthemotivationsystemofTPLifeInsurance，thisessayfurtherconsidersthefollowingissues:howtobringthehiddenmotivationforagen

3、tsintoPlay;howtobalancetherelationshiPbetweenthequantityandqualityofagents，long一termandshort一termdeveloPment，sealeandefficieney;howtocreateahealthyviewoflifeinsuranceagentsfortheirfuturedeveloPment.ThesolutiontoalltheProblemsabovewillsimulateahigherhierarchicalmotivationtolife

4、insuranceagents.TheinsuraneeindustryinChinahasalreadymadeagreatProgress.However，it15stillattheinitialstage.ThemarketsystemneedstobePerfecteddaybyday.ThemotivationsystemneedstobecomPletedstePbysteP.Lawsandregulationshavetobechangedcontinuously.ThisPapercombinesthetheoriesandact

5、UalcasestogetheronstudyingthemotivationsysteminTPLife.ThehoPewillenabletoProvidesomereferencesforinsurancecomPanieswhichPlantoPromotethechange.Keywords:TPlifeinsuranee，lifeinsuraneeagent，PrinciPal一agent，motivationsystem目录第一章绪论...................................................

6、...................................……1第一节研究背景与意义................................................................……1第二节研究的内容、思路和方法................................................……2第二章相关理论..............................................................................……4第一节激励理论..

7、................................……，.................................……4一、内容型激励理论....................................................................……4二、过程型激励理论....................................................................……6三、行为改造型激励理论...................................

8、.........................……7第二节委托一代理理论.......................