Analyzing the Cultivation of Cultural Awareness of Business English students 英语专业毕业论文

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1、AnalyzingtheCultivationofCulturalAwarenessofBusinessEnglishstudentsⅠIntroductionSincethereformandopenpolicyofChina,enteringWorldTradeOrganizationinparticular,foreigntradeenterprisesspringquitequickly.Atthismoment,multi-talentedpersonswhounderstandforeigntradeprocessandmasterEnglishare

2、urgentlyneeded.ItisknownthatforeigntradeenterprisesstreamintoChinatoopenupmarkets.Englishistheworld-wideofficiallanguageforcommunication.However,manypeoplemeetobstaclesandbarrierswhencommunicatingwithforeignbusinessmen.Oneoftheimportantreasonsistheweaknessoftheculturalawareness.Inthes

3、taff’seyes,theycanbefluentinexpressingthemselvesandcanpouroutwordsinasteadyflow.However,foreignersjusttreatthemasEnglishspeakerswithoutcultureorEnglishilliterateswhojustcanspeakEnglish.Withregardtothisphenomenon,thisarticlewillanalyzethecurrentteachingmodeofbusinessEnglishmajoramongCh

4、ineseuniversitiesandbringtolightthatgraduatesofbusinessEnglishmajorscouldnotbeinlinewithenterprises,andthephenomenonofthepoorculturalawarenessisbadlyserious.Atlast,itissuggestedthatchangingteachingmethodandthecooperationbetweenuniversitiesandenterprisesareofgreatimportanceincultivatin

5、gtheculturalawarenessinbusinessEnglishlearning.CultivatingtheculturalawarenessofthebusinessEnglishmajorsisputforwardbyalotofChinesescholars.Takethefollowingcasesforexamples.ChenBangguoandKeQunshenghasputforwardthatitisofgreatimportancethatduringtheprocessofteachingcultivationofthebusi

6、nessculturalawarenessshouldbetakenintoconsideration.LiTaizhialsosharesthesameopinionasChenBangguoandKeQunsheng.LiTaizhihasproposeddefinitelythatcultivatingthehealthybusinessculturecanbenefitthelearningofbusinessEnglish.Theseresearcheshaveindicatedthatthecultivationofthebusinesscultura

7、lawarenessisofgreatsignifance.While13noneofthefindingsindicatetheimplementoftheschool-enterprisecooperationintheeducationofbusinessEnglish.Thispaperwillselecttheresearchmethodssuchasintrospectivereflection,retrospectiverecall,casestudy.Thusitcanprovetheimportanceoftheculturalawareness

8、andpu