analyzing the cultivation of cultural awareness of business english students 商务英语专业大学论文 .doc

《analyzing the cultivation of cultural awareness of business english students 商务英语专业大学论文 .doc》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、AnalyzingtheCultivationofCulturalAwarenessofBusinessEnglishStudentsⅠIntroductionSincethereformandopenpolicyofChina,enteringWorldTradeOrganizationinparticular,foreigntradeenterprisesspringquitequickly.Atthismoment,multi-talentedpersonswhounderstandforeigntradeprocessa

2、ndmasterEnglishareurgentlyneeded.ItisknownthatforeigntradeenterprisesstreamintoChinatoopenupmarkets.Englishistheworld-wideofficiallanguageforcommunication.However,manypeoplemeetobstaclesandbarrierswhencommunicatingwithforeignbusinessmen.Oneoftheimportantreasonsisthew

3、eaknessoftheculturalawareness.Inthestaff’seyes,theycanbefluentinexpressingthemselvesandcanpouroutwordsinasteadyflow.However,foreignersjusttreatthemasEnglishspeakerswithoutcultureorEnglishilliterateswhojustcanspeakEnglish.Withregardtothisphenomenon,thisarticlewillanal

4、yzethecurrentteachingmodeofbusinessEnglishmajoramongChineseuniversitiesandbringtolightthatgraduatesofbusinessEnglishmajorscouldnotbeinlinewithenterprises,andthephenomenonofthepoorculturalawarenessisbadlyserious.Atlast,itissuggestedthatchangingteachingmethodandthecoop

5、erationbetweenuniversitiesandenterprisesareofgreatimportanceincultivatingtheculturalawarenessinbusinessEnglishlearning.CultivatingtheculturalawarenessofthebusinessEnglishmajorsisputforwardbyalotofChinesescholars.Takethefollowingcasesforexamples.ChenBangguoandKeQunshe

6、nghasputforwardthatitisofgreatimportancethatduringtheprocessofteachingcultivationofthebusinessculturalawarenessshouldbetakenintoconsideration.LiTaizhialsosharesthesameopinionasChenBangguoandKeQunsheng.LiTaizhihasproposeddefinitelythatcultivatingthehealthybusinesscult

7、urecanbenefitthelearningofbusinessEnglish.Theseresearcheshaveindicatedthatthecultivationofthebusinessculturalawarenessisofgreatsignifance.While13noneofthefindingsindicatetheimplementoftheschool-enterprisecooperationintheeducationofbusinessEnglish.Thispaperwillselectt

8、heresearchmethodssuchasintrospectivereflection,retrospectiverecall,casestudy.Thusitcanprovetheimportanceoftheculturalawarenessandpu