Analyzing the Cultivation of Cultural Awareness of Business English Students 商务英语专业毕业论文

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1、AnalyzingtheCultivationofCulturalAwarenessofBusinessEnglishStudentsⅠIntroductionSincethereformandopenpolicyofChina,enteringWorldTradeOrganizationinparticular,foreigntradeenterprisesspringquitequickly.Atthismoment,multi-talentedpersonswhounderstandforeigntrade

2、processandmasterEnglishareurgentlyneeded.ItisknownthatforeigntradeenterprisesstreamintoChinatoopenupmarkets.Englishistheworld-wideofficiallanguageforcommunication.However,manypeoplemeetobstaclesandbarrierswhencommunicatingwithforeignbusinessmen.Oneoftheimport

3、antreasonsistheweaknessoftheculturalawareness.Inthestaff’seyes,theycanbefluentinexpressingthemselvesandcanpouroutwordsinasteadyflow.However,foreignersjusttreatthemasEnglishspeakerswithoutcultureorEnglishilliterateswhojustcanspeakEnglish.Withregardtothisphenom

4、enon,thisarticlewillanalyzethecurrentteachingmodeofbusinessEnglishmajoramongChineseuniversitiesandbringtolightthatgraduatesofbusinessEnglishmajorscouldnotbeinlinewithenterprises,andthephenomenonofthepoorculturalawarenessisbadlyserious.Atlast,itissuggestedthat

5、changingteachingmethodandthecooperationbetweenuniversitiesandenterprisesareofgreatimportanceincultivatingtheculturalawarenessinbusinessEnglishlearning.CultivatingtheculturalawarenessofthebusinessEnglishmajorsisputforwardbyalotofChinesescholars.Takethefollowin

6、gcasesforexamples.ChenBangguoandKeQunshenghasputforwardthatitisofgreatimportancethatduringtheprocessofteachingcultivationofthebusinessculturalawarenessshouldbetakenintoconsideration.LiTaizhialsosharesthesameopinionasChenBangguoandKeQunsheng.LiTaizhihaspropose

7、ddefinitelythatcultivatingthehealthybusinessculturecanbenefitthelearningofbusinessEnglish.Theseresearcheshaveindicatedthatthecultivationofthebusinessculturalawarenessisofgreatsignifance.While13noneofthefindingsindicatetheimplementoftheschool-enterprisecoopera

8、tionintheeducationofbusinessEnglish.Thispaperwillselecttheresearchmethodssuchasintrospectivereflection,retrospectiverecall,casestudy.Thusitcanprovetheimportanceoftheculturalawarenessandpu