zs银行sy分行零售银行业务营销策略研究-工商管理专业毕业论文

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1、ZS银行SY分行零售银行业务营销策略研究ResearchontheretailbusinessmarketingstrategyofZSbankSYbranchAbstractWiththecontinuousreformanddevelopmentofthedomesticfinancialmarket．thebankingindustryinthemodeofoperation，orinthebusinessenvironmentandcompetitivenesshavechangedandisstillchanging

2、inthehistoryof．Inretailbankingbusinessactivities，marketingisaveryimportantpart，whichdeterminesthebankcarlinthefiercemarketcompetitionseeksurvivalanddevelopment．Therefore，fromtheangleofthebank’Soverallstrategydevelopment，marketingplaysarolecannotbereplaced．Asthecapit

3、alofLiaoningprovinceandtheNortheast’Slargesteconomiccenterofthecity，Shenyanghasaveryvastretailbankingmarket，alsofacesthemostintensecompetitionenvironmentfortheindustry．ZSsyBankbranchsinceitsinception，theyareontheattackenvironment，abundantfunds，thefourmajorstate-owne

4、dbanks，Jinzhou，Huludaodistinctivelocalbanks，tounderthetensionbetweencompetitionenvironmenttowinmarketshareandinthelongrun，theinvincible，ZSsyBankbranchmustcompeteformorecustomersresources，seizetheopportunity，tosnatchthemarket，wemustimprovethemarketingstrategy．Therefo

5、re，researchonZSbankSYbranchretailbankbusinessmarketingstrategyisveryimportant，andhasprofoundpracticalsignificance．Basedonthestudyofmarketingtheoryindomesticandforeignmarkets，toexplorethemarketingsituationofZSbankSYbranchoftheretailbankingbusiness，themainrouteofthede

6、velopmentofZS．bankSYbranchretailbankingisstudiedinthispaper，startingfromthedevelopmentstatusoftheproblemsinmarketingareanalyzed，bycombiningtheorywithpracticeSWOT，andtheanalysisofthemarketingstrategy，accordingtotheZSbankSYbranchoftheirownconditions，analysisoftheSYbra

7、nchoftheretailbankingbusinessmarketingenvironmentofthestrengths，opportunitiesandthreats，putforwardtheproblemsinmarketing；marketbasedonfine，ZSbankSYbranchofmarketpositioning，proposedZSbankSYbranchretailbankingthemarketingstrategyandthecorrespondingsecuritymeasuresatt

8、heZSbankSYbranchcanachievebetterresultsinthefuturedevelopmentprocess．KeyWords：ZSbankSYbranch；retailbankingbusiness；SWOTanalysis；marketings