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1、...AbstractarticlefocusedonIndustrialandCommercialBankofChinaBAOTOUBranch,emphasizethecompetitiveadvantages,disadvantages,opportunitiesandchallengesandotherfactorsdefinitlyonthebasisoftheSmallandmicrobusinessesfinancialservicesbusinessdevelopmentstatus.Thearticlefinall
2、yputsforwardsmallmicrofinancialservicesbusinessenterprisedevelopmentstrategyofIndustrialandCommercialBankofChinaBAOTOUBranch.ThearticleproposedICBCbaotoubranchshouldchangeitsconceptofdevelopment,whichshouldbasedonthethoroughlyanalysisfromthecustomerchoice,businessinnov
3、ation,riskpreventionandcontrol,markingteamspecializationlevelandincentivemechanismimprovement.ICBCbaotoubranchshouldmakereasonableSmallandmicrobusinessesdevelopmentplanning,andfocusontheinnovationofitscollateralvarietiesandmode.Anditshouldpromotefinancialservicesrelyin
4、gontheheadoffice.ICBCbaotoubranchshouldalsopractisetheproductandtradefinancinginnovationfromheadquartersvigorously.Atthesametimetoexecutethestrictriskcontrolofthepreloan,loanandaftertheloan,ICBCbaotoubranchshouldpayattentiontocultivatethemarketingconcept,establishthema
5、rketingsystemwhichbasedonthecustomermanagerresponsibility,practisethefullimplementationsystembasedonthefinancialproductmanagerresponsibility,andsetupaspecialperformanceappraisalsystem.ICBCbaotoubranchshouldadoptamultiplepattern,inordertocarryouttheSmallandmicrobusiness
6、esandfinancialservicesdeeply,cultivateacorecompetitivenessinthesametradeorbusiness,andrealizethedifferentiationandfinedevelopment.KeyWords:commercialbanksmallandmicrobusinessesfinancialservices......万方数据......目录目录第一章绪论...................................................
7、...............................................................11.1研究背景及意义........................................................................................................11.1.1选题背景.................................................................................
8、.........11.1.2选题意义..........................................................................................11.2国内外研
