某支付公司h的发展战略选择

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1、THEDEVELOPMENTSTRATEGYCHOICEOFTHETHIRD-PARTYPAYMENTCOMPANYHABSTRACTThethirdpartypaymentindustryisaveryimportantpartofelectroniccommerceandtheInternetinfinancialdevelopment.InrecentyearstherapiddevelopmentofthethirdpartypaymentmakecompanieslikeHfacedthestrongcompetitionpressure.Thec

2、ompanyHwhichneedstomakethestrategicchoicetohaveacleardevelopmentdirectionoffutureisintheprocessofdevelopmentbottleneck.Inthispaper,throughtheintroductionofthethirdpartypaymentindustrydevelopmentcourse,thepresentsituationanddevelopmentTendency,theResearchontheexternalenvironment,ind

3、ustrystructureandcompanyH’sowncapacity,withstrategicmanagementtheoryandtoolscombinedwiththeactualsituation,wechoosethedevelopmentstrategyforHandprovidestheplanandmethodoftheimplementationofthestrategy.KEYWORDS:TheThird-partyPayment，DevelopmentStrategy，StrategyChoice目录第1章绪论.........

4、........................................................11.1分析背景.............................................................11.1.1H公司的基本情况.................................................11.1.2H公司的发展目标.................................................21.1.3H公司目前的发展瓶颈...............

5、..............................21.2分析的目的及意义.....................................................41.3分析方法及框架.......................................................41.3.1分析方法.........................................................41.3.2分析框架............................................

6、.............5第2章战略理论综述.........................................................62.1战略理论.............................................................62.1.1战略管理基本原理.................................................62.1.2竞争战略.........................................................62.

7、1.3发展战略.........................................................72.1.4平台战略.........................................................72.2战略分析模型.........................................................82.2.1PEST环境分析法..................................................82.2.2SCP模型分析法.....

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