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1、基于决策树技术的分销行业客户流失管理系统的设计与实现－上海交通大学软件学院工程硕士论文客户流失问题的改善，并展望了与客户流失分析预测相关的进一步可能分析方向和内容。关键词决策树，客户流失预测，客户流失管理，数据挖掘，客户关系管理基于决策树技术的分销行业客户流失管理系统的设计与实现－上海交通大学软件学院工程硕士论文THEDESIGNANDIMPLEMENTATIONOFCUSTOMERCHURNMANAGEMENTSYSTEMINDISTRIBUTIONINDUSTRYBASEDONDECISIONTREETECHNOLOGYABSTRACTAmongallCRMact
2、ivitiesinmodernenterprises,customerchurnanalysisplaysamoreandmoreimportantrole,ascustomervalueismorerecognizedbytheenterprises.Thecustomerchurnanalysis,ontheonehand,providesaclearunderstandingofcustomers,whichisveryimportanttodecidedifferentcustomermanagementstrategiesfordifferentcustom
3、ertypesordifferentcustomermaturitystatuses.Ontheotherhand,thecustomerchurnanalysisprovidesasolidbaseforotherCRMactivitieslikecross-sellingandmarketingcampaignpromotions.Thisarticlefirstlydiscusseshowtousedataminingdecisiontreetechnologyandtools,toanalyzecustomerchurnissueandpredictcusto
4、merchurntrendindistributionindustry,inturntobuildacustomerchurnpredictiondecisiontree.Then,applydifferentinputparameterstoconductaquantitativeanalysisonthegeneralityandaccuracyofthecustomerchurnpredictiondecisiontree.Afterwards,studyhowtobuilda基于决策树技术的分销行业客户流失管理系统的设计与实现－上海交通大学软件学院工程硕士论文
5、customerchurnmanagementsystem,tofirstlyautomatealldataminingactivitiesofcustomerchurnanalysisandpredictionprocesses,secondlytomanageallthetrackingprocessesofcustomerretainmentactivities.Howtoresolveandimplementseveralkeytechnicalpuzzlesofcustomerchurnmanagementsystemisdiscussedaswell,in
6、cludingthestorageofdecisiontreeresult,dynamicupdateofdecisiontree,andtheintegrationwithworkflowenginesystem.Atlast,thearticleintroducestheoperationalstatisticsoftheup-and-runningcustomerchurnmanagementsystem,andsummarizestheimprovementofcustomerchurnmanagementwiththesystem,andalsoprovid
7、esavisionalinsightoverfurtherresearchaspectsincustomerchurnanalysisandprediction.KEYWORDSdecisiontree,customerchurnprediction,customerchurnmanagement,datamining,CRM基于决策树技术的分销行业客户流失管理系统的设计与实现－上海交通大学软件学院工程硕士论文上海交通大学学位论文原创性声明本人郑重声明：所呈交的学位论文，是本人在导师的指导下，独立进行分析工作所取得的成果。除文中已经注明引用的内容外，
