资源描述：
《商业门户网站新闻报道分析——以新浪网和搜狐网北京奥运报道为例》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、-网和搜狐网奥运报道的特色。在第四章中，综合上文的分析总结出商业门户网站新闻报道的策略并进行分析。关键词：商业门户网站新闻报道奥运报道特色策略II---AbstractInthemid-1990s,asanewmedia,theInternetassociatedwiththeOlympicGamesalthoughitstillintheinitialstage.In1996,theAtlantaOlympicGamessettheofficialwebsite.In2000,asaresultof
2、therapiddevelopmentoftheInternet,textnews,imagesconstitutedoftheSydneyOlympicGames’report.However,attheSydneyOlympicGames,theNBChasbeenboughtthetelevisionrightsoftheOlympicGamesbeforethe2008OlympicGames.Inordertoprotecttherightsofthebroadcastingcompanie
3、s,withthemulti-argument,theInternationalOlympicCommitteedecidedtoexcludednetworkmediafromtheSydneyOlympics,butthesponsor—NBC,IBMandotherrelatedsitescanreportwithvideoreports.Inthe2004AthensOlympics,thenetworkhadarapiddevelopment,networks,telecommunicati
4、onsnetworks,theInternet,formingapowerfulnetworkofinformationtransmissionanddissemination,thatistosay,theyensuredthatthereal-timenewsandinformationwouldbetransferedintime.ButtherewerestrictrestrictionsontheInternetmedia.However,inthe29thBeijingOlympicGam
5、es,ThenetworkwasfirstincludedintheOlympicGamesmediacoveragesystem,whichhadepoch-makingsignificance.ItalsomarkedthatthenetworkplayedanequalroleintheOlympicGamesreportsunderthecompetedwiththetraditionalmedia.IntheOlympicsnews,themajorrepresentofthenetwork
6、——major-businessportalhadagoodperformanceinthefiercecompetition,Theyobtainedthedoubleharvestineconomicandsocialbenefits.IthadanunusualsignificancethatthenetworkmediawasfirstlyincludedintheOlympicGamesundertheidentityof"insider".Thatis,Therearefar-reachi
7、ngsignificancetoresearchtheOlympicsNewsofbusiness-portalsites.China'stwomajorbusiness-portaloperators-SinaandSohu’snewsintheOlympicshadagoodperformancealso.ThetwositeshadmanysimilarcharacteristicsintheOlympicsnews.Therefore,thestudyofthebusiness-portals
8、ite’sOlympicnewsisalsohasaveryfar-reachingsignificance.Thatis,throughtheanalysisofthesamefeaturesofSinaandSohu’sOlympicsnews,summingupthestrategiesinlarge-scaleeventssuchasOlympics.ItisnecessaryfortheIII---business-portalsitestos
