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1、华侨大学硕士学位论文AbstractSustaineddevelopmentofeconomicglobalization,globalindustrialstructureadjustmentandcapitalfactorflowingaremovingquickerandwider,facingadifficultrecoveryofworldeconomyandacomplexityofregionalpoliticalrelations,enterpriseinternationalizationstrategyh
2、asbecomeanimportantascensionpowertorealizetheadjustmentofindustrialstructure,economygrowthandimprovementofcomprehensivenationalstrengthofChina.ThispaperisstartedwithhygieneproductsindustryanalysiswhereHanweicompanylocated,toobtainthesignificanceofresearchoninternat
3、ionalizationstrategy,thatistosay,itistheneedsofcompetitivethreattocopewiththeinternationalmarketandtheneedsofthecomprehensiveintegrationofvariousresources,meanwhile,itisagoodreferenceandsampleforsmallandmedium-sizedprivateenterprises.Inthispaper,firstofall,itgivesa
4、newdefinitionofinternationalization;comprehensivesummarizedthecurrentliteratureresearches,detailedexplainstheenterpriseinternationalizationstagetheory,strategytheoryandcompetitionstrategicmanagementtheory;ittheoreticalexplainsthemotivations,environmentalfactors,mar
5、ketentrymodeofinternationalizationstrategy.Second,itintroducedtheHanweicompanyinternationalizationthreestages,alsodetailedexpoundsinternationalformsforHanweicompanyexplorationperiod,rapiddevelopmentperiodandmatureperiod;AdoptedPESTmannertoanalyzetheHanweicompanyout
6、sideenvironments,also,fromitsproductioncapacity,humanresources,brandinfluenceandR&DabilitytoanalyzeHanweicompany'sinsideenvironment;meanwhileitalsoanalyzetheproblemofHanweicompany’sinternationalizationstrategy:preparationofinternationaltalentsisinadequate,technolog
7、yinnovationisinsufficient,internationalmarketingchannelandplatformisnotset-up,alsointernationalizationenterprisecultureconstructionismissed,foreigninvestmentandfinancingisdifficult;andconcludedthat,inthepracticeofHanweicompanyinternationalizationstrategy,whoshouldp
8、layedbasedonitscomparativeadvantage.Third,itexpoundsthemotivationsIIAbstractofhanweicompanyinternationalizationstrategy,thatistosay,itistheneedso
