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1、华侨大学硕士学位论文AbstractSustaineddevelopmentofeconomicglobalization,globalindustrialstructureadjustmentandcapitalfactorflowingaremovingquickerandwider,facingadifficultrecoveryofworldeconomyandacomplexityofregionalpoliticalrelations,enterpriseinternationalizationstrategyhasbec
2、omeanimportantascensionpowertorealizetheadjustmentofindustrialstructure,economygrowthandimprovementofcomprehensivenationalstrengthofChina.ThispaperisstartedwithhygieneproductsindustryanalysiswhereHanweicompanylocated,toobtainthesignificanceofresearchoninternationalizati
3、onstrategy,thatistosay,itistheneedsofcompetitivethreattocopewiththeinternationalmarketandtheneedsofthecomprehensiveintegrationofvariousresources,meanwhile,itisagoodreferenceandsampleforsmallandmedium-sizedprivateenterprises.Inthispaper,firstofall,itgivesanewdefinitionof
4、internationalization;comprehensivesummarizedthecurrentliteratureresearches,detailedexplainstheenterpriseinternationalizationstagetheory,strategytheoryandcompetitionstrategicmanagementtheory;ittheoreticalexplainsthemotivations,environmentalfactors,marketentrymodeofintern
5、ationalizationstrategy.Second,itintroducedtheHanweicompanyinternationalizationthreestages,alsodetailedexpoundsinternationalformsforHanweicompanyexplorationperiod,rapiddevelopmentperiodandmatureperiod;AdoptedPESTmannertoanalyzetheHanweicompanyoutsideenvironments,also,fro
6、mitsproductioncapacity,humanresources,brandinfluenceandR&DabilitytoanalyzeHanweicompany'sinsideenvironment;meanwhileitalsoanalyzetheproblemofHanweicompany’sinternationalizationstrategy:preparationofinternationaltalentsisinadequate,technologyinnovationisinsufficient,inte
7、rnationalmarketingchannelandplatformisnotset-up,alsointernationalizationenterprisecultureconstructionismissed,foreigninvestmentandfinancingisdifficult;andconcludedthat,inthepracticeofHanweicompanyinternationalizationstrategy,whoshouldplayedbasedonitscomparativeadvantage
8、.Third,itexpoundsthemotivationsIIAbstractofhanweicompanyinternationalizationstrategy,thatistosay,itistheneedso
