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1、AbstractInternetbringsenormouschangeandbusinessopportunitiestoenterprisemarketing,and
developmentofe-commerceinChinaopensupnewprospectsfortraditionalenterprise
carryingoutonlinemarketing.ThispaperstudiesmarketingstrategyofAcompanybasedon
theplatformof“GoodsonlineinGuangdong”.Ac
2、ompanywaslackofmodernmarketing
methodsandmarketingstrategies.Withthepenetrationofe-commercetotheapparelindustry,
increasinglycompetitiveinapparelmarketandthetraditionalmarketingmethodshave
enabledenterprisesintocompetitivebottlenecks.Acompanymustimplementstrategic
transformatio
3、n,leveraginge-commercetocarryoutonlinemarketing.ThispaperusesthemarketingtheorytakingAcompanyastheresearchobjecttodesign
marketingstrategyforAcompanybasedontheplatform"goodsonlineinGuangdong".This
paperconsistsoffiveparts,first,itreviewstheresearchdynamicofcorporatemarketingand
4、
expoundsbasicrelatedtheoriesofe-commerce,marketing,onlineconsumerbehaviorandso
on;thesecondpartdescribestheoverviewandprogramdesignoftheplatform,includingthe
activitiesandawarenessprograms,aswellashowtheplatformpromotesAcompanyto
develop;thethirdpartanalyzesthemarketingstatuso
5、fAcompany;focusonSWOTanalysis
ofAcompany’sonlinemarketing;theforthpartisthefocusofthispaper,itdesignsthe
marketingstrategyofAcompanybasedontheanalysisoftheSTPstrategyofAcompany’s
onlinemarketing,itmakesoptimizingrecommendationsforAcompany’sonlinemarketing
strategyrespectivelyfr
6、omsixaspects:product,price,promotion,popularize,channelsand
customerrelationshipmanagement;thefifthpartputsforwardspecificimplementation
measuresformarketingstrategymainlyinclude:formulatingbusinessdevelopmenttargets,
strengtheningpromotionalefforts,clearingpromotionalincentive
7、sandperfectingquality
assurancesystemandafter-salesservicesystem;atlast,itexpectsthemarketingeffectiveness
whichtheplatformof“GoodsonlineinGuangdong”reallydosupportmarketingofA
companyfromeconomic,marketingawarenessandcustomersatisfactionindicators.
Thispaperstudiesmarketingstr
8、ategyofAcompanybasedontheplatformof“Goods
onlineinGuan
