关于我国动漫产业的分析与思考

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1、关于我国动漫产业的分析与思考[论文摘要]中国动漫起源于20世纪20年代，1926年摄制了中国第一部动画片《大闹画室》。可近几十年来，美国日本的动漫产业发展迅猛，抢占了中国的大片市场，无论是低龄动漫、青少年动漫还是成人动漫都是被美国日本动漫所占领。虽然，近年来中国动漫已经在低龄动漫市场有相当的影响力了,但其他市场还是无法逆转。动漫产业不仅在商业上有巨大的价值，在文化上更是有巨大的影响力。因此我们有必要对我国的动漫产业进行研究，分析动漫产业所面临的内外部形势和各种因素，以此来思考对我国动漫产业的影响，并从中获取

2、对策[关键词]中国；动漫；SWOT分析[Abstract]Chineseanimationoriginatedin1920s.Atthattime,Chinesemadethefistanimationcalled“Studioscene”.Inrecentdecades,AmericaandJapanhadarapiddevelopmentofanimationindustry.TheycapturedtheChinesemarketwhichinchildren'sanimation,teenager’

3、sanimationandadult’sanimation.Nowthechildren’sanimationmarkethadbeenoccupiedbyChinese.ButothermarketsstilloccupiedbyAmericaandJapan.Theanimationindustryhasagreatvaluenotonlyincommercebutalsointheculture.ItisnecessaryforustoresearchonChina'sanimationindustr

4、y.Wewillanalysisoftheanimationindustryfacinginternalandexternalsituationandgetthecountermeasuresfromthestudy.[Keywords]China；animation；StrengthsWeaknessOpportunityThreats目录引言·································································11．动漫概述··········

5、················································11.1动漫的含义·····················································11.2动漫文化························································11.3动漫产业························································22.中国动漫的发展历程······

6、········································22.1中国动画·························································22.1.11926年——1949年·············································22.1.21950年——1970年·············································22.1.31977年——1985年·······

7、······································32.1.41985年——1995年·············································32.1.51995年——1999年·············································32.1.62000年以后···················································42.2中国漫画····················

8、·····································42.2.1清末民初·······················································42.2.2解放战争时代··················································42.2.3建国后···································