中国轿车市场结构分析

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1、-AbstractAccordingtothepresentsituation,asviewedfromthemarketsupplyanddemand,analyzethedevelopmentoftheChinesecarmarketwithindustrialorganizationtheory.Onthebasisofcarsalesvolumefrom1990to2008,predictthe2009and2010carsalesvolumebytimeseriesanalysis.Useingtheindustryco

2、ncentrationasanindex,calculatemarketconcentrationdatafrom1992to2008.Asaresult,itshowsthatChinesecarMarketatVtypeinBain’marketstructureclassification,belongstoalow-oligopolystructure.Throughtheempiricalanalysisofthethreefactorsaffectingthemarketstructure:marketconcentr

3、ation,productdifferentiation,entryandexitbarriers,findoutformingamarket-ledoligopolisticmarketstructureisthestructuraloptimizationgoal.Finally,fromthecorporatepracticesandgovernmentpolicypointofview,putforwardspecificmeasurestooptimizethedevelopmentoftheindustry.KeyWo

4、rds：Concentration；EconomiesofScale；ProductDifferentiation；BrandDiversification；EntryandExitbarriers；---目录摘要Abstract1绪论..............................................................................................................11.1选题的背景与意义............................

5、...................................................11.2国内外研究综述..................................................................................21.2.1国外研究综述.................................................................................21.2.2国内研究综述...................

6、..............................................................31.3论文的研究方法和研究框架................................................................52中国轿车行业发展状况.................................................................................62.1中国轿车市场的供给状况..................

7、.................................................62.1.1产业政策导向下轿车的生产演变...................................................62.1.2国内汽车的进出口状况..................................................................92.1.3厂商及品牌.......................................................

8、............................102.2中国轿车市场的需求状况.................................................................132.2.1产业政策引导下的