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1、从及物性，语气和语域分析英语广告ok3entisanindispensablepartinthesociety.SotheresearchesontheEnglishadvertisementsarebeingmoreandmoreusefulandimportant.Atthebeginningofthethesis,theauthorholdsthedefinition,theeffectandtheponentoftheadvertisement.Andthentheauthorstatessomethingaboutdis
2、courseanalysisfromitsdefinition,ponents,andlevels.Discourseanalysisistheprocessofdescription,explanation,illustration,andevaluation.TheunderstandingofthetextistheloicFunctionalGrammar(SFG)isprovedthatitismoresuitablefordiscourseanalysisthananyothertheories.Itconsistso
3、fsystemicgrammarandfunctionalgrammar.SystemicGrammarclaimsthatlanguageisasystemeaningpotentialorthatitisasemioticsystem.FunctionalGrammarisclassifiedlanguagefunctionintothreeparts:ideationalmetafunction,interpersonalmetafunction,andtextualmetafunction.Finally,theautho
4、rputsthesetheoriesintothepracticeofanalyzingtheEnglishadvertisement.anyscholarsalsopublishedanumberofbooksandpapersonsystemicgrammar.TheresearchofSystemicFunctionalGrammarbeginsin1970sandbeepopularinthelate1980s.Englishadvertisingbeginsinthemedievaltimesandtheadvertis
5、ing-boomappearsinthe1920s.Todayadvertisinghasbeeanindispensabletoolformodernpaniesandinstitutions.SothediscourseanalysisofEnglishadvertisingisverynecessary.ostofthescholarsholdthat“Advertising”originatesfromtheLatineansarousingpeople’sinteresttotakeaction.In1300to1475
6、,itedievalEnglish“Advertise”,eant,“Someonepaysattentiontosomething”.Thefirstneentissaidtohaveappearedin1704intheBostonNeerica.Duringthe18thcenturyadvertisinggreericancolonies.Before1890,intheitteeonDefinitionsoftheAmericanMarketingAssociationdefines:“thenon-personalmu
7、nicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,serviceorideabyidentifiedsponsorsthroughthevariousmedia.”AmericanSponsorsAssociationhold:Advertisingisthepaidmunicationforthemasses,anditsfinalpurposeistotransmitmessages,changetheattitude,in
8、ducepeopletotakeactionandbenefitidentifiedsponsors.TheEncartaEncyclopediadefines“advertising”as“aformofmercialmassmunication
