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1、系统功能与语篇分析：从及物性，语气和语域分析英语广告[Abstract]Theadvertisementisanindispensablepartinthesociety.SotheresearchesontheEnglishadvertisementsarebeingmoreandmoreusefulandimportant.Atthebeginningofthethesis,theauthorholdsthedefinition,theeffectandtheponentoftheadvertisement.Andthentheauthorstate
2、ssomethingaboutdiscourseanalysisfromitsdefinition,ponents,andlevels.Discourseanalysisistheprocessofdescription,explanation,illustration,andevaluation.TheunderstandingofthetextistheloicFunctionalGrammar(SFG)isprovedthatitismoresuitablefordiscourseanalysisthananyothertheories.Itcon
3、sistsofsystemicgrammarandfunctionalgrammar.SystemicGrammarclaimsthatlanguageisasystemeaningpotentialorthatitisasemioticsystem.FunctionalGrammarisclassifiedlanguagefunctionintothreeparts:ideationalmetafunction,interpersonalmetafunction,andtextualmetafunction.Finally,theauthorputst
4、hesetheoriesintothepracticeofanalyzingtheEnglishadvertisement.anyscholarsalsopublishedanumberofbooksandpapersonsystemicgrammar.TheresearchofSystemicFunctionalGrammarbeginsin1970sandbeepopularinthelate1980s.Englishadvertisingbeginsinthemedievaltimesandtheadvertising-boomappearsint
5、he1920s.Todayadvertisinghasbeeanindispensabletoolformodernpaniesandinstitutions.SothediscourseanalysisofEnglishadvertisingisverynecessary.ostofthescholarsholdthat“Advertising”originatesfromtheLatineansarousingpeople’sinteresttotakeaction.In1300to1475,itedievalEnglish“Advertise”,e
6、ant,“Someonepaysattentiontosomething”.Thefirstneentissaidtohaveappearedin1704intheBostonNeerica.Duringthe18thcenturyadvertisinggreericancolonies.Before1890,intheitteeonDefinitionsoftheAmericanMarketingAssociationdefines:“thenon-personalmunicationofinformationusuallypaidforandusua
7、llypersuasiveinnatureaboutproducts,serviceorideabyidentifiedsponsorsthroughthevariousmedia.”AmericanSponsorsAssociationhold:Advertisingisthepaidmunicationforthemasses,anditsfinalpurposeistotransmitmessages,changetheattitude,inducepeopletotakeactionandbenefitidentifiedsponsors.The
8、EncartaEncyclopediadefines“advertising”a
