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1、系统功能与语篇分析：从及物性，语气和语域分析英语广告[Abstract]Theadvertisementisanindispensablepartinthesociety.SotheresearchesontheEnglishadvertisementsarebeingmoreandmoreusefulandimportant.Atthebeginningofthethesis,theauthorholdsthedefinition,theeffectandtheponentoftheadvertisement.Andthentheau
2、thorstatessomethingaboutdiscourseanalysisfromitsdefinition,ponents,andlevels.Discourseanalysisistheprocessofdescription,explanation,illustration,andevaluation.TheunderstandingofthetextistheloicFunctionalGrammar(SFG)isprovedthatitismoresuitablefordiscourseanalysisthananyo
3、thertheories.Itconsistsofsystemicgrammarandfunctionalgrammar.SystemicGrammarclaimsthatlanguageisasystemeaningpotentialorthatitisasemioticsystem.FunctionalGrammarisclassifiedlanguagefunctionintothreeparts:ideationalmetafunction,interpersonalmetafunction,andtextualmetafunc
4、tion.Finally,theauthorputsthesetheoriesintothepracticeofanalyzingtheEnglishadvertisement.anyscholarsalsopublishedanumberofbooksandpapersonsystemicgrammar.TheresearchofSystemicFunctionalGrammarbeginsin1970sandbeepopularinthelate1980s.Englishadvertisingbeginsinthemedievalt
5、imesandtheadvertising-boomappearsinthe1920s.Todayadvertisinghasbeeanindispensabletoolformodernpaniesandinstitutions.SothediscourseanalysisofEnglishadvertisingisverynecessary.ostofthescholarsholdthat“Advertising”originatesfromtheLatineansarousingpeople’sinteresttotakeacti
6、on.In1300to1475,itedievalEnglish“Advertise”,eant,“Someonepaysattentiontosomething”.Thefirstneentissaidtohaveappearedin1704intheBostonNeerica.Duringthe18thcenturyadvertisinggreericancolonies.Before1890,intheitteeonDefinitionsoftheAmericanMarketingAssociationdefines:“theno
7、n-personalmunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,serviceorideabyidentifiedsponsorsthroughthevariousmedia.”AmericanSponsorsAssociationhold:Advertisingisthepaidmunicationforthemasses,anditsfinalpurposeistotransmitmessages,changetheat
8、titude,inducepeopletotakeactionandbenefitidentifiedsponsors.TheEncartaEncyclopediadefines“advertising”a
