资源描述：
《系统功能与语篇分析：从及物性，语气和语域分析英语广告论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、系统功能与语篇分析：从及物性，语气和语域分析英语广告论文AbstractTheadvertisementisanindispensablepartinthesociety.SotheresearchesontheEnglishadvertisementsarebeingmoreandmoreusefulandimportant.Atthebeginningofthethesis,theauthorholdsthedefinition,theeffectandtheponentoftheadvertisement.Andthenth
2、eauthorstatessomethingaboutdiscourseanalysisfromitsdefinition,ponents,andlevels.Discourseanalysisistheprocessofdescription,explanation,illustration,andevaluation.TheunderstandingofthetextistheloicFunctionalGrammar(SFG)isprovedthatitismoresuitablefordiscourseanalysisth
3、ananyothertheories.Itconsistsofsystemicgrammarandfunctionalgrammar.SystemicGrammarclaimsthatlanguageisasystemeaningpotentialorthatitisasemioticsystem.FunctionalGrammarisclassifiedlanguagefunctionintothreeparts:ideationalmetafunction,interpersonalmetafunction,andtextua
4、lmetafunction.Finally,theauthorputsthesetheoriesintothepracticeofanalyzingtheEnglishadvertisement.anyscholarsalsopublishedanumberofbooksandpapersonsystemicgrammar.TheresearchofSystemicFunctionalGrammarbeginsin1970sandbeepopularinthelate1980s.Englishadvertisingbeginsin
5、themedievaltimesandtheadvertising-boomappearsinthe1920s.Todayadvertisinghasbeeanindispensabletoolformodernpaniesandinstitutions.SothediscourseanalysisofEnglishadvertisingisverynecessary.ostofthescholarsholdthat“Advertising”originatesfromtheLatineansarousingpeople’sint
6、eresttotakeaction.In1300to1475,itedievalEnglish“Advertise”,eant,“Someonepaysattentiontosomething”.Thefirstneentissaidtohaveappearedin1704intheBostonNeerica.Duringthe18thcenturyadvertisinggreericancolonies.Before1890,intheitteeonDefinitionsoftheAmericanMarketingAssocia
7、tiondefines:“thenon-personalmunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,serviceorideabyidentifiedsponsorsthroughthevariousmedia.”AmericanSponsorsAssociationhold:Advertisingisthepaidmunicationforthemasses,anditsfinalpurposeistotransmi
8、tmessages,changetheattitude,inducepeopletotakeactionandbenefitidentifiedsponsors.TheEncartaEncyclopediadefines“advertising”a
