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时间:2018-11-12
《关于英语广告的语言研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、关于英语广告的语言研究【摘要】广告在现代社会已变得日趋重要。在全球化的过程中,英语已成为国际性的语言。英语广告走进了人们的生活,并且影响着人们的思维方式,价值观念以及生活方式。由于英语广告在我们社会生活中有着很重要的地位,所以我们应该了解英语广告以怎样的方式将广告信息传达给消费者。广告的普遍使得一种特殊写作文体出现了—广告语。广告语是一种具有直接影响力和快速说服力的文体。不论广告采用哪种推销策略,语言的角色都是最重要的。广告英语不仅丰富而且有特色。本文旨在通过对英语广告的语言分析总结出关于广告英语在语音、词汇、句法、修辞上的语言特
2、点。 【关键词】英语广告语语音学词汇学句法学修辞 【】H315【】A【】1674-4810(2011)12-0002-01 ⅠIntroduction entoftechnologyandmercialeconomy,thedesignandtypesofadvertisementvarygreatly.Inthemeantime,thesocialeffectthatadvertisementsplayattractsmoreandmoreattentiveeyesinthesociety.Itisobviously
3、seenthatadvertisementmakersputgreateffortintheuseoflanguage,oreandmoredelicateandoffersmuchforthought.Advertisinglanguage,consideredashavinginteractionalfunction,doesnotmerelyinformthecustomersabouters’attentionsothatanactofpurchasingthelanguageexpression.Thus,itisevi
4、dentthattheadvertisersattempttoestablishagoodsocialrelationshipers.Therefore,thecharmingspecialtyandexquisiteformofadvertisinglanguagecontributeconsiderablytothesellingofproducts.Thestudyandanalysisofadvertisinglanguage,asforlanguagelearners. ⅡThelanguageofadvertisin
5、g Languagehasapoarketingandadvertising.Thechoiceoflanguagetoconveyspecificmessagesportant.Visualcontentanddesigninadvertisinghaveaverygreatimpactontheconsumer,butitislanguagethathelpspeopletoidentifyaproductandrememberit.Advertisinglanguageasaspecialkindoflanguageisv
6、erydifferentfrommonlanguage.Theadvertisersmakeartisticuseoflanguagetoappealtotheaestheticsenseofthetargetaudience.Advertisinglanguagehasitsoorphology,syntax,andrhetoricaldevices. 1.Phonologyfeaturesofadvertisinglanguage Copyaketheiradvertisementmoreappealingandmemor
7、able.Therepetitionofsoundsisquiteafavorforadvertisersandcopyatopoeiaaretechniquestocreaterhythmicbeauty,achievecohesionorreinforcethethemeoftheproduct.Inaddition,thesephonologydevicesreinforcethesenseofrhythmandlanguageappeal. (1)Alliterationisfrequentlyused Alliter
8、ationiseye-catchingandsandachieveanemphaticeffectofthemeaning.Itisoneofthefavoritephonologicaldevicesusedinadvertisement. C
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