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1、~~Unit3>FamousBrandNamesLead-inAnswer: 4 3 6 2 1 5 PassageAThinkAboutIt: 1.Whatisabathtubbattleshipreferredtoasinthispassage?Answer:AbathtubbattleshipisatoybattleshipmadeofIvorySoapthatchildrenplaywithinabathtub. 2.WhyisIvorySoapsopopularamongAmericans?Answer:Itispureanditfloats. 3.Howd
2、idProctor&GamblesucceedinpromotingIvorySoap?Answer:Ittookadvantageofasuccessfulnationwideadvertisingcampaign.Readandthink（二）、IvorySoap1、Aboutthebrandname:Answer:Thebrandnamewasliftedfrom“outofivorypalaces”,aphrasefoundintheBible.2、Aboutthecompany:Answer:*In1837,twoimmigrantsnamedWilliamProctoran
3、dJamesGamblefoundedthecompany. *FordecadesProctor&Gambleproducedcandlesandsoap. *Ittookmorethantwentyyearsforsalestotoponemilliondollars.3、Doestheauthorgenerallyencouragestudentstojoinclubsandsocieties?Why?Answer:1)Thequalityoftheproduct:safe,mild,andpure.Anditfloats. 2)Theprofitability
4、oftheproduct:*IvorySoaphasearnedbillionsofdollarsforthecompany. *AnnualsalesoftheproductsundertheProctor&Gambleumbrella,includingIvorySoapexceedthirtybilliondollars. 3)Thepopularityoftheproduct: *WhenitcomestowashingoutthemouthofnaughtychildrennothingbeatsIvorySoap. *Atleasthalfadoze
5、ngenerationsofAmericanshavegottenthemselvescleanwithIvory. *Somanyhands,faces,andbabybottomshavebeenwashedwithIvorythattheirnumbersbeattheimagination. *GenerationsoflittleboyshaveconvertedbarsofIvorySoapintobathtubbattleships.（三）、Answer:1.theintroductionofitsfloatingsoap, anenormousnewfact
6、oryinaplacecalledIvorydale,Annualsales, billionsofdollars,~~~~~2.safe,mild,andpure, solidandspotless, Americaninstitution, WashingtonMonument,respected, Congress, Americanhistory（四）、Answer:advertising,brand,promoted,proved,popular,expression,global,immigrantsReadandcomplete（五）、1.Francehasalready
7、pledgedbillionsofdollarsinaidnextyear.Answer:Francehasalready pledged billionsofdollarsinaidnextyear. 法国已经保证明年提供数十亿美元的援助。2.Youshouldn’tpromisewhatisimpossible.Answer:Youshouldn’tpromisewhatisimpossible. 你不应对不可能做到的事做出
