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1、.Unit3>FamousBrandNamesLead-inAnswer: 4 3 6 2 1 5 PassageAThinkAboutIt: 1.Whatisabathtubbattleshipreferredtoasinthispassage?Answer:AbathtubbattleshipisatoybattleshipmadeofIvorySoapthatchildrenplaywithinabathtub. 2.WhyisIvorySoapsopopularamongAmericans?Answer:It
2、ispureanditfloats. 3.HowdidProctor&GamblesucceedinpromotingIvorySoap?Answer:Ittookadvantageofasuccessfulnationwideadvertisingcampaign.Readandthink（二）、IvorySoap1、Aboutthebrandname:Answer:Thebrandnamewasliftedfrom“outofivorypalaces”,aphrasefoundintheBible.2、Aboutthecomp
3、any:Answer:*In1837,twoimmigrantsnamedWilliamProctorandJamesGamblefoundedthecompany. *FordecadesProctor&Gambleproducedcandlesandsoap. *Ittookmorethantwentyyearsforsalestotoponemilliondollars.3、Doestheauthorgenerallyencouragestudentstojoinclubsandsocieties?Why?Answ
4、er:1)Thequalityoftheproduct:safe,mild,andpure.Anditfloats. 2)Theprofitabilityoftheproduct:*IvorySoaphasearnedbillionsofdollarsforthecompany. *AnnualsalesoftheproductsundertheProctor&Gambleumbrella,includingIvorySoapexceedthirtybilliondollars. 3)Thepopularityof
5、theproduct: *WhenitcomestowashingoutthemouthofnaughtychildrennothingbeatsIvorySoap. *AtleasthalfadozengenerationsofAmericanshavegottenthemselvescleanwithIvory. *Somanyhands,faces,andbabybottomshavebeenwashedwithIvorythattheirnumbersbeattheimagination. *Gene
6、rationsoflittleboyshaveconvertedbarsofIvorySoapintobathtubbattleships.（三）、Answer:1.theintroductionofitsfloatingsoap, anenormousnewfactoryinaplacecalledIvorydale,Annualsales, billionsofdollars,资料.2.safe,mild,andpure, solidandspotless, Americaninstitution, WashingtonMonu
7、ment,respected, Congress, Americanhistory（四）、Answer:advertising,brand,promoted,proved,popular,expression,global,immigrantsReadandcomplete（五）、1.Francehasalreadypledgedbillionsofdollarsinaidnextyear.Answer:Francehasalready pledged billionsofdollarsinaidnextyear. 法国已经
8、保证明年提供数十亿美元的援助。2.Youshouldn’tpromisewhatisimpossible.Answer:Youshouldn’tpromisewhatisimpossible. 你不应对不可能做到的事做出保证。
