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1、WORD资料可编辑Unit3>FamousBrandNamesLead-inAnswer: 4 3 6 2 1 5 PassageAThinkAboutIt: 1.Whatisabathtubbattleshipreferredtoasinthispassage?Answer:AbathtubbattleshipisatoybattleshipmadeofIvorySoapthatchildrenplaywithinabathtub. 2.WhyisIvorySoapsopopularamongAm
2、ericans?Answer:Itispureanditfloats. 3.HowdidProctor&GamblesucceedinpromotingIvorySoap?Answer:Ittookadvantageofasuccessfulnationwideadvertisingcampaign.Readandthink（二）、IvorySoap1、Aboutthebrandname:Answer:Thebrandnamewasliftedfrom“outofivorypalaces”,aphrasefoun
3、dintheBible.2、Aboutthecompany:Answer:*In1837,twoimmigrantsnamedWilliamProctorandJamesGamblefoundedthecompany. *FordecadesProctor&Gambleproducedcandlesandsoap. *Ittookmorethantwentyyearsforsalestotoponemilliondollars.3、Doestheauthorgenerallyencouragestude
4、ntstojoinclubsandsocieties?Why?Answer:1)Thequalityoftheproduct:safe,mild,andpure.Anditfloats. 2)Theprofitabilityoftheproduct:*IvorySoaphasearnedbillionsofdollarsforthecompany. *AnnualsalesoftheproductsundertheProctor&Gambleumbrella,includingIvorySoapexce
5、edthirtybilliondollars. 3)Thepopularityoftheproduct: *WhenitcomestowashingoutthemouthofnaughtychildrennothingbeatsIvorySoap. *AtleasthalfadozengenerationsofAmericanshavegottenthemselvescleanwithIvory. *Somanyhands,faces,andbabybottomshavebeenwashed
6、withIvorythattheirnumbersbeattheimagination. *GenerationsoflittleboyshaveconvertedbarsofIvorySoapintobathtubbattleships.（三）、Answer:1.theintroductionofitsfloatingsoap, anenormousnewfactoryinaplacecalledIvorydale,Annualsales, billionsofdollars,专业整理分享WORD资料可编辑
7、2.safe,mild,andpure, solidandspotless, Americaninstitution, WashingtonMonument,respected, Congress, Americanhistory（四）、Answer:advertising,brand,promoted,proved,popular,expression,global,immigrantsReadandcomplete（五）、1.Francehasalreadypledgedbillionsofdollarsina
8、idnextyear.Answer:Francehasalready pledged billionsofdollarsinaidnextyear. 法国已经保证明年提供数十亿美元的援助。2.Youshouldn’tpromisewhatisimpossible.Answer:Youshouldn’tpromisewhatisimpossible.
