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1、WORD文档下载可编辑Unit3>FamousBrandNamesLead-inAnswer: 4 3 6 2 1 5 PassageAThinkAboutIt: 1.Whatisabathtubbattleshipreferredtoasinthispassage?Answer:AbathtubbattleshipisatoybattleshipmadeofIvorySoapthatchildrenplaywithinabathtub. 2.WhyisIvorySoapsopopularamongAmericans?Answer:Itispureanditfloats
2、. 3.HowdidProctor&GamblesucceedinpromotingIvorySoap?Answer:Ittookadvantageofasuccessfulnationwideadvertisingcampaign.Readandthink（二）、IvorySoap1、Aboutthebrandname:Answer:Thebrandnamewasliftedfrom“outofivorypalaces”,aphrasefoundintheBible.2、Aboutthecompany:Answer:*In1837,twoimmigrantsnamedWilliam
3、ProctorandJamesGamblefoundedthecompany. *FordecadesProctor&Gambleproducedcandlesandsoap. *Ittookmorethantwentyyearsforsalestotoponemilliondollars.3、Doestheauthorgenerallyencouragestudentstojoinclubsandsocieties?Why?Answer:1)Thequalityoftheproduct:safe,mild,andpure.Anditfloats. 2)Theprof
4、itabilityoftheproduct:*IvorySoaphasearnedbillionsofdollarsforthecompany. *AnnualsalesoftheproductsundertheProctor&Gambleumbrella,includingIvorySoapexceedthirtybilliondollars. 3)Thepopularityoftheproduct: *WhenitcomestowashingoutthemouthofnaughtychildrennothingbeatsIvorySoap. *Atleast
5、halfadozengenerationsofAmericanshavegottenthemselvescleanwithIvory. *Somanyhands,faces,andbabybottomshavebeenwashedwithIvorythattheirnumbersbeattheimagination. *GenerationsoflittleboyshaveconvertedbarsofIvorySoapintobathtubbattleships.（三）、Answer:1.theintroductionofitsfloatingsoap, anenormo
6、usnewfactoryinaplacecalledIvorydale,Annualsales, billionsofdollars,技术资料专业分享WORD文档下载可编辑2.safe,mild,andpure, solidandspotless, Americaninstitution, WashingtonMonument,respected, Congress, Americanhistory（四）、Answer:advertising,brand,promoted,proved,popular,expression,global,immigrantsReadandcomplet
7、e（五）、1.Francehasalreadypledgedbillionsofdollarsinaidnextyear.Answer:Francehasalready pledged billionsofdollarsinaidnextyear. 法国已经保证明年提供数十亿美元的援助。2.Youshouldn’tpromisewhatisimpossible.Answer:Youshouldn’tpromisewhatisimposs
