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1、-21-大学体验英语3综合教程（第三版）Unit3>FamousBrandNamesLead-inAnswer: 4 3 6 2 1 5 PassageAThinkAboutIt: 1.Whatisabathtubbattleshipreferredtoasinthispassage?Answer:AbathtubbattleshipisatoybattleshipmadeofIvorySoapthatchildrenplaywithinabathtub. 2.WhyisIvory
2、SoapsopopularamongAmericans?Answer:Itispureanditfloats. 3.HowdidProctor&GamblesucceedinpromotingIvorySoap?Answer:Ittookadvantageofasuccessfulnationwideadvertisingcampaign.Readandthink（二）、IvorySoap1、Aboutthebrandname:Answer:Thebrandnamewasliftedfrom“o
3、utofivorypalaces”,aphrasefoundintheBible.2、Aboutthecompany:Answer:*In1837,twoimmigrantsnamedWilliamProctorandJamesGamblefoundedthecompany. *FordecadesProctor&Gambleproducedcandlesandsoap. *Ittookmorethantwentyyearsforsalestotoponemilliondollars.
4、3、Doestheauthorgenerallyencouragestudentstojoinclubsandsocieties?Why?Answer:1)Thequalityoftheproduct:safe,mild,andpure.Anditfloats. 2)Theprofitabilityoftheproduct:*IvorySoaphasearnedbillionsofdollarsforthecompany. *Annualsalesoftheproductsundert
5、heProctor&Gambleumbrella,includingIvorySoapexceedthirtybilliondollars. 3)Thepopularityoftheproduct: *WhenitcomestowashingoutthemouthofnaughtychildrennothingbeatsIvorySoap. *AtleasthalfadozengenerationsofAmericanshavegottenthemselvescleanwithI
6、vory. *Somanyhands,faces,andbabybottomshavebeenwashedwithIvorythattheirnumbersbeattheimagination. *GenerationsoflittleboyshaveconvertedbarsofIvorySoapintobathtubbattleships.（三）、Answer:1.theintroductionofitsfloatingsoap, anenormousnewfactoryinapl
7、acecalledIvorydale,Annualsales, billionsofdollars,-21-大学体验英语3综合教程（第三版）2.safe,mild,andpure, solidandspotless, Americaninstitution, WashingtonMonument,respected, Congress, Americanhistory（四）、Answer:advertising,brand,promoted,proved,popular,expression,gl
8、obal,immigrantsReadandcomplete（五）、1.Francehasalreadypledgedbillionsofdollarsinaidnextyear.Answer:Francehasalready pledged billionsofdollarsinaidnextyear. 法国已经保证明年提供数十亿美元的援助。2.Youshouldn’tpromisewhatisimpossible.Answer:Youshouldn’tpromisewh
