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1、TheFinancialDataAnalysis——Ctrip制作人：-9-ContentI.COMPANYOVERVIE………………………….3II.CTRIP’SSOURSEOFINCOME………………3III.SUMMARYOFACCOUNTINGANDFINANCIALINFORMATION……………………………………4IV.CODA………………………………………………9V.References……………………………………………10-9-I.COMPANYOVERVIEWCtrip.comInternational,Ltd.isaleadingtrav
2、elserviceproviderthatoffershotelreservations,airlineticketsandpackagedtourstobusinessandleisuretravelersinChina.Ctripaggregatesinformationonhotels,flightsandvacationpackages,andenablethecustomerstomakeinformedandcost-effectivetravelbookings.Ctriptargetsprimarilyfrequentindependenttr
3、avelersinChinawhodonottravelingroup.Thesetravelersformatraditionallyunder-servedyetfast-growingsegmentoftheChinatravelindustry.II.CTRIP’SSOURSEOFINCOME(1)Hotelbookingagencyfee,whichisthemainsourceofprofitCtrip.WhileCtripalsoclearfront-linepaymentandpaythedifference,butmostofthehotel
4、frontdeskonlytothedestinationthatpaymentmethod.So,Ctrip'shotelbookingagencycostsisbasicallytheprofitfromthedestinationhoteldiscountsinreturnobtained;(2)Ticketbookingfee,whichisthebookingfeefromthecustomertoobtain,isequaltothecustomerbookingfeeandairlineticketpricedifference;-9-(1)Wa
5、lksinthehotelandbusinesstravel,airticketbookingagencyfees,theincomeapproachisconsistentwiththeprevioustwo;(2)Onlineadvertising;I.SUMMARYOFACCOUNTINGANDFINANCIALINFORMATION朗Ctripfinancialanalysis 20102009increaseIncomeStatementTotalincome2,881.231,988.0144.93%Grossprofit2,255.971,53
6、7.4046.74%Netprofit1,048.07658.9759.05%BalanceSheetCurrentassets4,570.912,306.3098.19%Totalassets8,116.204,156.7695.25%Currentliabilities1,880.901,158.5462.35%Totalliabilities2,012.511,231.7163.39%Equity6,103.692,925.05108.67%CashFlowNetprofit1,051.99666.7757.77%Operatingactivities1
7、,550.221,027.5950.86%investingactivities-2,440.40-762.37220.11%financingactivities1,625.3596.861578.04%NetChangeinCash719.32364.7997.19%-9-Throughthetableabove，wecanseethat,in2010Ctrip’srevenuesgrewby44.93%,indicatingthescaleofthebusinesshasexpanded.Well-controlledoperatingcostsresu
8、ltedinthegrowthofgr
