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《On E-C Translation of Brand Names 品牌名称的英汉翻译》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、OnE-CTranslationofBrandNames品牌名称的英汉翻译TableofcontentsEnglishAbstract1EnglishKeywords1ChineseAbstract2ChineseKeyWords2I.Introduction:3II.FeaturesofEnglishBrandNames41.Linguisticfeatures41.1Employmentofpropernoun41.2Employmentofcommonwords41.3Employmentoffabricatedwords52.Rhet
2、oricfeatures52.1Equivoque52.2Metaphorandsimile62.3Exaggeration62.4Symbolizationandhumor6III.PrinciplesofTranslatingEnglishBrandNames.61.Beingcautiousaboutwordpicking72Consideringconsumers’aestheticandpsychologicalacceptance73.Reflectingthefeaturesofgoods.7IV.StrategiesofTtr
3、anslatingEnglishBrands.81.Transliteration82.Freetranslation93.Combinationoftransliterationandfreetranslation.104.Others11V.Conclusion12Bibliography13计3794字共13页13OnE-CTranslationofBrandNamesAbstractBrandnames,symbolofthecommodity,isawaytodistinguishfromotherwaresbyanywords,f
4、igures,marksorothercombinations,whichrepresentthegoodsquality,function,engineeringlevelandevenotherfeatures.Theyarealsospecialkindoflanguagesigns,thecoreofcommodities’culture,andthepowerfulweaponforanenterprisetoparticipateininternationalcompetitions.Thusintheinternationalt
5、rade,thetranslationofbrandabsolutelycannotbeignored,becauseitisnotonlyrelatedtothebrandimagebutalsomatterstogoodsmarketingsituation.Agoodbrandnametranslationmaybringanenterprisehugewealth,whereasabadonemayletanenterprisesuffergreatloss.Therefore,anenterprise’sfutureisclosel
6、ylinkedwithbrandnametranslation.Brandisnotonlyalogo,alsoalure,thefinalgoalofwhichistoattractcustomersandsellcommodities;itisnotjustamark;butalsoatoolofpromotion.Besides,brandnamestranslationistheprocessfromdecodingtocodingandtheprocessofre-creatingandfurtherprocessing.There
7、fore,ifwetrytranslatingabrandnamefromonelanguagetoanotherlanguage,itisnotenoughtobeequalwiththeoriginalmeaninganditshouldexpressthegoodsconnotationandconsiderabouttheconsumers’cultureandcustom.What’smore,thetranslationmustbeconformedtothedemandofmarketingdevelopmentandadver
8、tisingstrategiestoattractmoreconsumers.ThisarticleabsorbsEnglishbrandnamesfeatures
