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1、EXPLORINGTHEPRINCIPLESOFTRANSLATIONOFCOMPANYPROFILES1.Contexts1.1IntroductionofthesourcelanguagetextsThetextsofthetranslationpraciceisselectedfromwebpagesofeightrenowneddairycompanies,includingYILI,MENGNIU,Wondersunetc.thesewebpagesareconcernedwiththebackgroundinformation,incl
2、udingtheestablishmentanddevelopmenthistory;employeesandstructures;targetcustomers;productsandservice;prospectandcooperationinvitation.Inthesetexts,thereareaccuratenumbersandterminology,sprightlyrhythmsandingeniousrhetoricalexpressions.Inadition,thetextsbringinformationofthebus
3、inessinformationtoreadershipinanendeavourtomakeandeepimpressionandagigateforabettersenseidentityandsalevolume.Withtheaccelerationoftheglobaleconomicintegration，moreandmoreChinesecompanieshavebeenawareoftheimportanceandnecessityofcreatingEnglishwebpages.Theprimarymaterialsoftra
4、nslationfromChinesetoEnglisharethecompanyprofiles.Companyprofilesarethebusinesscardsofcompaniesandwindowsthroughwhichitisconvenientforcustomerstolearnaboutcompanies.Thetranslationqualityofcompanyprofilesdetermineswhetherthecompaniescandrawthecustomers’attention.However,because
5、ofthemassivedifferenceofthetranslators’Englishproficiency,translationperspective,cultures,languageuseandcognitivemodes,therearesomemistakescausedbypragmaticfailures,includingsociopragmaticfailureandpragmalinguisticfailure(PeterNewmark,1989:23).Thesemistakeshaveasevereimpactont
6、heeffectoftargetlanguage.Therefore,thetranslatorchosecompanyprofilesfortranslationinanendeavortoexploretheprinciplesandstrategiesoftranslationofcompanyprofiles.Categorizedasapopularbusinesspracticalwrtinginstyle,theSLmaterialdisseminatesandpopularizesknowledgeofscienceandtechn
7、ologyinplain,vividandclearlanguage.Also,acompanyprofileisaninformationincitedtextintype.Thus,thetextsselectedfromthewebpagesareintendedforthegeneralpublic,andcarrywiththemsomeculture-specificwords.Inspiteofdifferentcompanies,alltheprofilesarealmostofthesamegenre,styleandlangua
8、geregister,makingitpossibleauniforminterpretationoftheorigina
