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1、TheSocialPragmaticFailuresinCross-culturalCommunication1IntroductionRecently,thereisawaveofglobalizationduetofactorsincludingmassaccesstointernet,globalizationofindustry,andexpansionofeducationalexchangesandsoon.Newtechnologies,growthoftheworld’spopulation,andshiftintheg
2、lobaleconomicareahaveallcontributedtotheincreaseincross-culturalcommunication.Therefore,cross-culturalcommunicationhasbecomeindispensabletoday.Languageusedbyhumanbeingsisthemostbasictoolforcommunication,whichplaysacrucialroleintheprocessofhumanhistoricaldevelopment.Weuse
3、wordstopersuade,toexchangeideas,toexpressviews,toseekinformation,andtoexpressfeelings.Wemadeculturalchoiceswhenweareusinghumanlanguagetocommunicatewithotherpeople.Cultureshapesourideasandplaysacrucialroleoninfluencingourwayofusinglanguage.Atthesametime,languagecanalsobec
4、onsideredasawindowtotheculture.Theyarecloselyconnectedwitheachotherandcanneverbeseparated.Therefore,weshouldnotonlylearnlinguisticskillswellbutalsoknowmuchknowledgeaboutforeignculturesifwewanttoconqueraforeignlanguageandbecomeaneffectivecommunicator.Butthefactisthatmanyp
5、eopledidn’tpaymuchattentiontotheculturalbackgroundsandusedwordstocommunicatewithothersinaninappropriatewayandinappropriateoccasion.Inthisway,thesocialpragmaticfailuresoftenoccurduringthecross-culturalcommunication.Becauseofthefierceconflictsbetweenthepopularityofcross-cu
6、lturalcommunicationandthefrequentlyhappeningcommunicationbarriers,thefactorsaffectingcommunicationaredrawingmuchmoreattentionfromthe第13页共13页researchers.Inthepasttwodecades,therehasbeenanincreasinginterestinthestudyofpragmaticfailuresincross-culturalcommunication.Cross-cu
7、lturalsocialpragmaticfailureshavebeenanimportantareaofpragmaticsandcross-culturalcommunicationstudies.Thesocialpragmaticfailuresaremainlycausedbyculturaldifferencesandlackofawarenessaboutthisissue.Hence,wehavetofigureoutsomesolutionstodealwithit,suchasstrengthenculturala
8、wareness,avoidnegativestereotypeandcultivatecross-culturalcommunicationcompetence.Onlyinthiswaycanweach
