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1、北京理工大学珠海学院2010届本科生毕业论文I2010届本科生毕业论文TheLanguageCharacteristicsandTranslationStrategyofEnglishAdsII2010届本科生毕业论文ABSTRACTWiththeinfluenceofglobalization,itseemsthatadvertisementshavetouchedusatanycornerandonanyoccasion,whichreallyrevealtheintegrationbetweenadvertisementsandlife.Certainly,Eng
2、lishadvertisementshavebeenshowingtheircharmtousandwenearlycannotdenythem,becausetheyarenotonlypossessedofconsiderablecommercialvalue,butalsomuchlanguagestudyvalue.Inviewofthreeaspects,thatis,word,syntaxandrhetoric,thisessaywillgivedetailsaboutthetranslationstrategybyvividexamples.Keyword
3、s:EnglishAdvertisements,LanguageCharacteristics,TranslationStrategiesII2010届本科生毕业论文II2010届本科生毕业论文广告英语的语言特点和翻译策略摘要在全球化浪潮的推动下，广告无处不在，无时不有。真可谓是广告生活化，生活广告化。而广告英语正从普通英语中凸显自己的个性，它不仅具有很高的商业价值，更具有一定的语言研究价值。本文主要从广告英语的词汇、句法、修辞三个方面的语言特点,并结合实例分析广告英语的翻译策略。关键词:广告英语语言特点翻译策略VII2010届本科生毕业论文VII2010届本科生毕业论
4、文CONTENTSABSTRACTⅠ摘要Ⅱ1.IntroductionⅣ2.LanguageCharacteristicsofEnglishAdvertisements12.1WhatareEnglishAdvertisements12.2LanguageCharacteristicsofEnglishAdvertisements12.2.1TheAspectofWord.22.2.2TheAspectofSyntax32.2.3TheAspectofRhetoric62.2.3.1Personification62.2.3.2SimileandMetaphor72.2
5、.3.3Pun83.TranslationStrategiesofEnglishAdvertisements113.1LiteralTranslation113.2FreeTranslation123.3Transliteration143.3.1PureTransliteration143.3.2SemanticTransliteration14VII2010届本科生毕业论文3.3.3SemanticHalfTransliteration14VII2010届本科生毕业论文3.4Transformation153.4.1DifferentViewpoints153.4.
6、2VirtualandNon-virtualTranslation153.4.3SubstitutionforImage164.Conclusion16Bibliography17Acknowledgements18VII2010届本科生毕业论文IntroductionWiththewaveofglobalizationapproaching,advertisementshavebroughtusgreatbenefitsfromeveryaspect,whichaddmorevigortoourlifeandwork.Especially,Englishadverti
7、sementshaveoutstoodfromthecommonones,andtheyarepossessedoftheirownfeatures.ItisveryobviousthatEnglishadvertisementshaveinfluencedussomuchthatweareeagertostudymoreaboutthem.Theygivetheadvertisementproducersmuchbenefit,andrendercustomerspleasantandwillingtoenjoythem,whichis
