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1、网络零售中影响消费者购买意愿因素研究外文翻译外文翻译TResearchontheDeterminantsofPurchasingIntentioninOnlineShopping??FromthePerspectiveofTrustandPerceivedRiskMaterialSource:ChalmersUniversityofTechnologyAuthor:OlaHultkrantzInonlineshopping,consumerscannotobtaincomprehensiveproducts
2、informationbyseeingandtouching.Andtheymayevenworryaboutthetransactionsecurity.Onlineshoppingoffersatransactionsituationwithdistrustfulfactorsandhighperceivedrisks.Soinadditiontoprovidingcheappricesandcontinentpurchasingservices,itismoreimportantforonlinest
3、orestomeetconsumers’psychologicalrequirementofsecurity.Thisarticleproposesapurchasingintentioninfluencemodelbasedontrustandperceivedrisktheories,andpresentsthedevelopmentandvalidationofscalesofmodelvariances.Empiricalresearchisconductedbasedoninterviewandq
4、uestionnairesurvey.SEManalysisisusedtoexploretheinfluencesofonlinestores’brandimage,salesmanagement,services,technologysecurity,andconsumers’dispositiontotrustonconsumers’trustandperceivedrisk,aswellastheireffectsonpurchasingintention.Finally,thearticleput
5、sforwardacreditenhancementframeworkinvolvingeffortsfromgovernment,industryassociation,enterprises,thethird-partypayment,andconsumers,andalsoproposessuggestionsforthemanagementpractice.Theglobalfinancialcrisisin2008,thousandsofEuropeanandAmericancountriesin
6、retailstoresclosedtheirdoors,manyexportenterprisesinChinaandtraditionalretailbusinessesfacethesamewinter.ChinatoTaobao,representedsubstantialgrowthinonlineretailbusinesshasbecomethemostimportantoutsidethetraditionalretailtradeinthesupplementaryform.Previou
7、sresearchshowedthatscholars,notactualcontactwiththeproductsandbusinesses,thelackofcontrol,theconsumere-commercetransactionsandperceivedriskthantraditionaltransactions,perceivedriskismuchgreater.AccordingtoIResearch's"DevelopmentReport2007-2008,onlineshoppi
8、nginChina,"showsthatmorethan60%oftherespondentsbelievethatthesafetyofonlineshoppingandonlineconsumerproductqualityproblemsthathavehinderedthemainreasonforonlineshopping,andthesetwopointscanbeSummarizedasalack
