网络零售中影响消费者购买意愿因素研究【外文翻译】本科论文.doc

《网络零售中影响消费者购买意愿因素研究【外文翻译】本科论文.doc》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、外文翻译TResearchontheDeterminantsofPurchasingIntentioninOnlineShopping——FromthePerspectiveofTrustandPerceivedRiskMaterialSource:ChalmersUniversityofTechnologyAuthor:OlaHultkrantzInonlineshopping，consumerscannotobtaincomprehensiveproductsinformationbyseeingandtouching.Andtheymayevenworr

2、yaboutthetransactionsecurity.Onlineshoppingoffersatransactionsituationwithdistrustfulfactorsandhighperceivedrisks.Soinadditiontoprovidingcheappricesandcontinentpurchasingservices，itismoreimportantforonlinestorestomeetconsumers’psychologicalrequirementofsecurity.Thisarticleproposesap

3、urchasingintentioninfluencemodelbasedontrustandperceivedrisktheories，andpresentsthedevelopmentandvalidationofscalesofmodelvariances.Empiricalresearchisconductedbasedoninterviewandquestionnairesurvey.SEManalysisisusedtoexploretheinfluencesofonlinestores’brandimage，salesmanagement，ser

4、vices，technologysecurity，andconsumers’dispositiontotrustonconsumers’trustandperceivedrisk，aswellastheireffectsonpurchasingintention.Finally，thearticleputsforwardacreditenhancementframeworkinvolvingeffortsfromgovernment，industryassociation，enterprises，thethird-partypayment，andconsume

5、rs，andalsoproposessuggestionsforthemanagementpractice.Theglobalfinancialcrisisin2008,thousandsofEuropeanandAmericancountriesinretailstoresclosedtheirdoors,manyexportenterprisesinChinaandtraditionalretailbusinessesfacethesamewinter.ChinatoTaobao,representedsubstantialgrowthinonlinere

6、tailbusinesshasbecomethemostimportantoutsidethetraditionalretailtradeinthesupplementaryform.Previousresearchshowedthatscholars,notactualcontactwiththeproductsandbusinesses,thelackofcontrol,theconsumere-commercetransactionsandperceivedriskthantraditionaltransactions,perceivedriskismu

7、chgreater.AccordingtoIResearch's"DevelopmentReport2007-2008,onlineshoppinginChina,"showsthatmorethan60%oftherespondentsbelievethatthesafetyofonlineshoppingandonlineconsumerproductqualityproblemsthathavehinderedthemainreasonforonlineshopping,andthesetwopointscanbeSummarizedasalackoft

8、rustofconsumersforn