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页数:386页
时间:2018-10-21
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1、ACourseinGeneralKnowledgeforEnglishTourGuidesTsinghuaUniversityPublishingPressSep1,2009Unit1ASurveyofTourisminChinaLead-inQuestionsWhatistourism?Whenandhowdidtourismindustrybegininmoderntimes?WhenandhowdidChina’stourismstart?Unit1ASurveyofTourisminChinaWhatistourism?MathiesonandWall(1982):Tou
2、rismis“thetemporarymovementofpeopletodestinationsoutsidetheirnormalplacesofworkandresidence,theactivitiesundertakenduringtheirstayinthosedestinations,andthefacilitiescreatedtocatertotheirneeds.”Unit1ASurveyofTourisminChinaThedevelopmentoftourismtheGrandTour:the1660sto1840sThomasCook:thefirsttr
3、avelagencyin1845BritishTravelex,AmericanExpress,JapanNationalTourismOrganizationUnit1ASurveyofTourisminChinaThedevelopmentoftourisminChinaShanghaiCommercialandSavingsBank:in1923ChinaTravelAgency:in19271949-1974Late1970sMid-1080smid-1990sUnit1ASurveyofTourisminChinaThehallmarkofChina’stourismC
4、hinaNationalTourismAdministration(CNTA)GallopingBronzeHorseTreadingonaFlyingSwallowUnit1ASurveyofTourisminChinaThehallmarkofChina’stourismPost-classTasksI.Fillintheblankswithwhatyouhavelearnt.1)WTOstandsfor________.2)________wasthetraditionaltravelinEuropemainlybyupper-classyoungpeoplefromthe1
5、660sto1840s.3)In________,British________initiatedtoestablishthefirsttravelagencyintheworld,whichofficiallymarkedthebeginningoftourismindustryinmoderntimes.4)________setuptourismdepartmentin1923andchangeditsnameintoChinaTravelAgencyin1927,whichmarkedtheemergenceoftourisminChinainmoderntimes.5)CN
6、TAstandsfor________,whichissubordinateto________withitsheadquartersin________.Post-classTasksII.TranslatethefollowingphrasesintoChinese.1)BritishTravelex2)AmericanExpress3)JapanNationalTourismOrganizationPost-classTasksIII.Answerthefollowingquestionsbriefly.1)WhenandhowChinabegintodevelopquickl
7、yintourismindustry?2)IsChinaamajortouristdestination?Forwhom?3)WhatisthehallmarkofChina’stourismindustry?Unit2ASurveyofChineseHistoryLead-inQuestionsDoyouknowtheChinesemythologicalfigures?Whoarethey?DoyouknowthehominidinChina?Who
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