戴尔直销模式之优劣分析

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1、戴尔直销模式之优劣分析TheAdvantageandChallengeofDell’sDirectModel　　LiDanSinoSteelCorp.　　　　：F713.5文献标识：A：1009-4202（2011）03-139-02　　AbstractDellputerCorporationisaleadingdirectputersystemspany,anufacturersinU.S.salesandoverallonlinesales.DellputerCorppioneeredthedirectmodelofsellingPCsdirectlytot

2、heconsumers.Hoanageitssupplychainefficientlyisdiscussedinthispaper.　　ThefocusofthispaperisthesupplychainmanagementpracticesofDell.Dellhasbeenfolloodelformorethan20years.Overtheyears,Dell’ssupplychainefficienciesanddirectsalesgaveitapetitiveadvantage.HoentofneerDellmodelcannolongersus

3、tainpetitiveadvantage.Atthelastpartofthispaper,severalsuggestionsareputforarketshare.　　Keyodelpetitiveadvantagechallenge　　　　1.Dell'sDirectModel　　Alogisticssystemstartsunicatedthroughtheer.Theaimofthelogisticsandsupplychainmanagementistoreduceordercycletime,reducecost,andexpeditethefu

4、lfillmentprocesstothesatisfactionofthecustomer.Thetaskofthelogisticianistoreduceinventoryandaddvaluetotheproductandserviceser--toeliminatetheevilofinventory.Essentially,it’sreplacinginventoryation.Thepanykeepsamassivedatabasethattracksthepurchasingpatternsandbudgetcyclesofitscorporat

5、ecustomers,andpredictsupgradepurchasesbyindividualrepeatconsumers,andesaday,Dellupdatesitsdemandforecastforkeysuppliersonitsextraportal.Supplychainexpertscallthis“demandshaping”andDellhasmasteredthispetitiveersalloizedputerbydirectmodel　　•looreaccuratedemandforecasts　　Dellmatch

6、essupplyanddemandbecauseitscustomersorderputerconfigurationsoverthephoneoronline（Inter）.Theseputerconfigurationsarebuiltupfromponentsthatareavailable.Dell’sstrategyistoprovidecustomized,loe.Dellsuccessfullyimplementedthisstrategythroughitsefficientmanufacturingoperations,bettersupply

7、chainmanagementanddirectsalesmodel.Delltakesordersdirectlyfromitscustomers-eitheronphoneoronline.Thus,Dellreducesthecostofintermediariesthater.Dellalsosavestimeonprocessingordersthatotherpaniesnormallyincurintheirsalesanddistributionsystem.Moreover,bydirectlydealinger,Dellgetsacleare

8、rindicationo