astudyofcultureteachinginbusinessenglish商务英语文化教学浅识

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1、AStudyofCultureTeachinginBusinessEnglishAbstract:Theapplicationofcross-culturalcommunicationtheoriestotheteachingofbusinessEnglishinthecontextofChineseuniversitiesshouldbeconductedinsuchawaythatstudentsareabletolearnthatChineseandWesternculturesexistasdifferentsy

2、stems,andtounderstandthefundamentalideasgoverningtherespectiveculturalentities.Bycomparisonandanalysis,businessculturaldifferencesarestudiedat(hehigherlevelofculturalthinking.Followingtheprincipleofequality,cross-culturalcommunicationwillfunctionasabridgeintheexc

3、hangeofChineseandWesterncultures.OneofthemajorfunctionsoftheEnglishlanguageistoconveythecultureofitsspeechcommunity.Hence，theawarenessofitsbusinessculturalcharacterswillfacilitatebusinessEnglishteachingagainsttheChineseculturalbackground.Keywords:businessEnglish;

4、cultureteaching;suggestions1IntroductionEnglishisthedominantlanguageininternationalbusinessactivitiesandisbecomingaveryusefultoolthateverybusinesspersonneedstoobtain.ThemostimportantfunctionofbusinessEnglishistocommunicate.Effectivecommunicationwillhelppeopletoac

5、hievebusinessgoals.Asweallknow,Englishistheacceptedmediumforinternationalbusinesscommunicationinbusinesssettingwhichconcernstheaspectofcross-culturefactorsamongbusinesspeoplefromdifferentculturalbackgrounds.Theunderlyingbusinesscultureisa“WesternEuropeanorNorthAm

6、ericanone”(John，1996:9)whiletherearevariousculturesworldwide.Inaddition，Trompenaar(1993)commentsonculturaldiversityinbusinessanddiscussessevendimensionsofculturewhichhehasfoundtobesignificant.Therefore,sensitivitytoculturalissuesandabetterunderstandingofculturald

7、ifferencesareimportantwhendealingwithbusinessEnglishcommunication.HowevermanybusinessEnglishcoursesfocusonthelanguageskillsratherthanthecultivationoftheinterculturalcommunicativecompetenceandthestudentsunderthissituationcannotmeettheneedsofthesociety.Thisstudywil

8、lresearchthebusinessEnglishteachingfromaninterculturalperspective.2BusinessEnglishanditsteaching2.1AnintroduceforbusinessEnglishBusinessEnglishisnotaspeciallan