A Study of Culture Teaching in Business English 商务英语文化教学浅识

《A Study of Culture Teaching in Business English 商务英语文化教学浅识》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、AStudyofCultureTeachinginBusinessEnglishAbstract:Theapplicationofcross-culturalcommunicationtheoriestotheteachingofbusinessEnglishinthecontextofChineseuniversitiesshouldbeconductedinsuchawaythatstudentsareabletolearnthatChineseandWesternculturesexistasdifferentsystems,andt

2、ounderstandthefundamentalideasgoverningtherespectiveculturalentities.Bycomparisonandanalysis,businessculturaldifferencesarestudiedatthehigherlevelofculturalthinking.Followingtheprincipleofequality,cross-culturalcommunicationwillfunctionasabridgeintheexchangeofChineseandWes

3、terncultures.OneofthemajorfunctionsoftheEnglishlanguageistoconveythecultureofitsspeechcommunity.Hence,theawarenessofitsbusinessculturalcharacterswillfacilitatebusinessEnglishteachingagainsttheChineseculturalbackground.Keywords:businessEnglish;cultureteaching;suggestions1In

4、troductionEnglishisthedominantlanguageininternationalbusinessactivitiesandisbecomingaveryusefultoolthateverybusinesspersonneedstoobtain.ThemostimportantfunctionofbusinessEnglishistocommunicate.Effectivecommunicationwillhelppeopletoachievebusinessgoals.Asweallknow,Englishis

5、theacceptedmediumforinternationalbusinesscommunicationinbusinesssettingwhichconcernstheaspectofcross-culturefactorsamongbusinesspeoplefromdifferentculturalbackgrounds.Theunderlyingbusinesscultureisa“WesternEuropeanorNorthAmericanone”(John,1996:9)whiletherearevariousculture

6、sworldwide.Inaddition,Trompenaar(1993)commentsonculturaldiversityinbusinessanddiscussessevendimensionsofculturewhichhehasfoundtobesignificant.Therefore,sensitivitytoculturalissuesandabetterunderstandingofculturaldifferencesareimportantwhendealingwithbusinessEnglishcommunic

7、ation.HowevermanybusinessEnglishcoursesfocusonthelanguageskillsratherthanthecultivationoftheinterculturalcommunicativecompetenceandthestudentsunderthissituationcannotmeettheneedsofthesociety.ThisstudywillresearchthebusinessEnglishteachingfromaninterculturalperspective.2Bus

8、inessEnglishanditsteaching2.1AnintroduceforbusinessEnglishBusinessEnglishisnotaspeciallan