a study of culture teaching in business english 定稿学士学位论文.doc

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1、盐城师范学院毕业论文AStudyofCultureTeachinginBusinessEnglishAbstract:Theapplicationofcross-culturalcommunicationtheoriestotheteachingofbusinessEnglishinthecontextofChineseuniversitiesshouldbeconductedinsuchawaythatstudentsareabletolearnthatChineseandWesternculturesexistasdifferentsystems,andtounderstandth

2、efundamentalideasgoverningtherespectiveculturalentities.Bycomparisonandanalysis,businessculturaldifferencesarestudiedatthehigherlevelofculturalthinking.Followingtheprincipleofequality,cross-culturalcommunicationwillfunctionasabridgeintheexchangeofChineseandWesterncultures.Oneofthemajorfunctionso

3、ftheEnglishlanguageistoconveythecultureofitsspeechcommunity.Hence,theawarenessofitsbusinessculturalcharacterswillfacilitatebusinessEnglishteachingagainsttheChineseculturalbackground.Keywords:businessEnglish;cultureteaching;suggestions1IntroductionEnglishisthedominantlanguageininternationalbusine

4、ssactivitiesandisbecomingaveryusefultoolthateverybusinesspersonneedstoobtain.ThemostimportantfunctionofbusinessEnglishistocommunicate.Effectivecommunicationwillhelppeopletoachievebusinessgoals.Asweallknow,Englishistheacceptedmediumforinternationalbusinesscommunicationinbusinesssettingwhichconcer

5、nstheaspectofcross-culturefactorsamongbusinesspeoplefromdifferentculturalbackgrounds.Theunderlyingbusinesscultureisa“WesternEuropeanorNorthAmericanone”(John,1996:9)whiletherearevariousculturesworldwide.Inaddition,Trompenaar(1993)commentsonculturaldiversityinbusinessanddiscussessevendimensionsofc

6、ulturewhichhehasfoundtobesignificant.Therefore,sensitivitytoculturalissuesandabetterunderstandingofculturaldifferencesareimportantwhendealingwithbusinessEnglishcommunication.HowevermanybusinessEnglishcoursesfocusonthelanguageskillsratherthanthecultivationoftheinterculturalcommunicativecompetence

7、andthestudentsunderthissituationcannotmeettheneedsofthesociety.ThisstudywillresearchthebusinessEnglishteachingfromaninterculturalperspective.-13-盐城师范学院毕业论文2BusinessEnglishanditsteaching2.1AnintroduceforbusinessEnglishBusines