a study of culture teaching in business english 定稿_学位论文.doc

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1、盐城师范学院毕业论文AStudyofCultureTeachinginBusinessEnglishAbstract:Theapplicationofcross-culturalcommunicationtheoriestotheteachingofbusinessEnglishinthecontextofChineseuniversitiesshouldbeconductedinsuchawaythatstudentsareabletolearnthatChineseandWesternculturesexistasdifferentsystems,andtounderstand

2、thefundamentalideasgoverningtherespectiveculturalentities.Bycomparisonandanalysis,businessculturaldifferencesarestudiedatthehigherlevelofculturalthinking.Followingtheprincipleofequality,cross-culturalcommunicationwillfunctionasabridgeintheexchangeofChineseandWesterncultures.Oneofthemajorfuncti

3、onsoftheEnglishlanguageistoconveythecultureofitsspeechcommunity.Hence,theawarenessofitsbusinessculturalcharacterswillfacilitatebusinessEnglishteachingagainsttheChineseculturalbackground.Keywords:businessEnglish;cultureteaching;suggestions1IntroductionEnglishisthedominantlanguageininternational

4、businessactivitiesandisbecomingaveryusefultoolthateverybusinesspersonneedstoobtain.ThemostimportantfunctionofbusinessEnglishistocommunicate.Effectivecommunicationwillhelppeopletoachievebusinessgoals.Asweallknow,Englishistheacceptedmediumforinternationalbusinesscommunicationinbusinesssettingwhi

5、chconcernstheaspectofcross-culturefactorsamongbusinesspeoplefromdifferentculturalbackgrounds.Theunderlyingbusinesscultureisa“WesternEuropeanorNorthAmericanone”(John,1996:9)whiletherearevariousculturesworldwide.Inaddition,Trompenaar(1993)commentsonculturaldiversityinbusinessanddiscussessevendim

6、ensionsofculturewhichhehasfoundtobesignificant.Therefore,sensitivitytoculturalissuesandabetterunderstandingofculturaldifferencesareimportantwhendealingwithbusinessEnglishcommunication.HowevermanybusinessEnglishcoursesfocusonthelanguageskillsratherthanthecultivationoftheinterculturalcommunicati

7、vecompetenceandthestudentsunderthissituationcannotmeettheneedsofthesociety.ThisstudywillresearchthebusinessEnglishteachingfromaninterculturalperspective.-13-盐城师范学院毕业论文2BusinessEnglishanditsteaching2.1AnintroduceforbusinessEnglishBusines