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1、Copyright©2015PearsonEducation,Inc.15-1Chapter15OperationsManagementLearningOutcomesDefineoperationsmanagementandexplainitsrole.Definethenatureandpurposeofvaluechainmanagement.Describehowvaluechainmanagementisdone.Discusscontemporaryissuesinmanagingo
2、perations.Copyright©2015PearsonEducation,Inc.15-2Copyright©2015PearsonEducation,Inc.15-315.1Defineoperationsmanagementandexplainitsrole.ImprovingProductivityCopyright©2015PearsonEducation,Inc.15-4ServiceFirmsvs.ManufacturingFirmsManufacturingfirmspro
3、ducephysicalgoods,suchascarsorfoodproductsServicefirmsproducenonphysicaloutputsintheformofservices,suchasmedicalandtransportationservicesCopyright©2015PearsonEducation,Inc.15-5ImprovingProductivityCopyright©2015PearsonEducation,Inc.15-6Deming:Improvi
4、ngMangers’ProductivityCopyright©2015PearsonEducation,Inc.15-7Thetrulyeffectiveorganizationwillincreaseproductivitybysuccessfullyintegratingpeopleintotheoveralloperationssystem.OperationsManagementandCompanyStrategyCopyright©2015PearsonEducation,Inc.1
5、5-8Successfulorganizationsrecognizethecrucialrolethatoperationsmanagementplaysaspartoftheoverallorganizationalstrategytoachieveandmaintaingloballeadership.Copyright©2015PearsonEducation,Inc.15-915.2Definethenatureandpurposeofvaluechainmanagement.Valu
6、eChainManagementCopyright©2015PearsonEducation,Inc.15-10ValueChainCopyright©2015PearsonEducation,Inc.15-11GoalsofValueChainManagementCopyright©2015PearsonEducation,Inc.15-12BenefitsofValueChainAnalysisCopyright©2015PearsonEducation,Inc.15-13Copyright
7、©2015PearsonEducation,Inc.15-1415.3Describehowvaluechainmanagementisdone.TheValueChainManagementProcessCopyright©2015PearsonEducation,Inc.15-15Thedynamic,competitiveenvironmentfacingcontemporaryglobalorganizationsdemandsnewsolutions.SuccessfulValueCh
8、ainManagementCopyright©2015PearsonEducation,Inc.15-16OrganizationalProcessesandLeadershipCopyright©2015PearsonEducation,Inc.15-17BetterdemandforecastingSelectfunctionsdonecollaborativelywithotherpartnersinthechainNewmeasuresneededforevaluatingtheperf