我国数字出版盈利模式的研究论文

《我国数字出版盈利模式的研究论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、密级：学校代码：10075分类号：学号：20090703文学硕士学位论文我国数字出版盈利模式研究学位申请人：尚亚鹏指导教师：田建平教授学位类别：文学硕士学科专业：传播学授予单位：河北大学答辩日期：二〇一二年六月ClassifiedIndex:U.D.C:Code:10075NO:20090703ADissertationfortheDegreeofM.ArtsTheStudyofChina'sdigitalpublishingprofitmodelCandidate:ShangYapengSupervisor:TianJianpi

2、ngAcademicDegreeAppliedfor:MasterofArtsSpecialty:CommunicationUniversity:HebeiUniversityDateofOralExamination:June,2012摘要摘要数字出版是新兴的出版形式，是依靠出版内容、技术、渠道等融合协同发展起来的出版形式，在短短几年时间里产值不断上升，成为出版界炙手可热的新宠儿。然而在不断刷新成绩的同时，很多问题也逐渐成为阻碍其发展的瓶颈，其中没有成功的盈利模式就是困扰数字出版发展的一个重要方面。盈利模式不成熟，数字出版产业链利益分配

3、不均，缺少数字出版专业人才，数字出版版权保护困难等因素成为制约我国数字出版盈利模式构建的主要表现。我国数字出版盈利模式的建设，应从国家政策引导，整合产业链，加强版权保护，建设统一的格式标准，实行合理的定价策略等方面入手，进行积极有益的探索，以求建立成熟系统的盈利模式，为我国的数字出版的健康发展扫清障碍。关键词数字出版盈利模式IAbstractAbstractDigitalpublishingisanewformofpublication,istorelyonpublishedcontent,technology,channelsand

4、otherfusionco-developedformofthepublication.Outputrisinginafewshortyearshasbecomethehotnewdarlingofthepublishingindustry.However,manyproblemshavegraduallybecomethebottlenecksthathinderitsdevelopment,andtheprofitmodelisplaguedanimportantaspectofdigitalpublishingdevelopment.

5、Immaturityofprofitmodel,thedigitalpublishingindustrychainunevendistributionofbenefits,lackofdigitalpublishingprofessionals,thedigitalpublicationofcopyrightprotectiondifficultiesandotherfactorsrestrictingChina'sdigitalpublishingprofitmodelbuiltmainly.Theconstructionofthepro

6、fitmodelofChina'sdigitalpublishing,fromnationalpolicyguidance,andintegrationofindustrialchain,strengthencopyrightprotection,constructionofaunifiedformatstandards,theimplementationofarationalpricingstrategyandotheraspectsof.Positiveandusefultoexploreinordertoestablishamatur

7、esystemofprofitmodel,topavethewayforthehealthydevelopmentofChina'sdigitalpublishing.KeywordDigitalpublishingprofitabilitypatternII目录目录第1章绪论····················································································································11.1研究的目的、意义及现

8、状························································································