我国数字出版盈利模式研究

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1、我国数字出版盈利模式研究密级学校代码10075分类号学号20090703文学硕士学位论文学位申请人尚亚鹏指导教师田建平教授学位类别文学硕士学科专业传播学授予单位河北大学答辩日期二〇一二年六月ClassifiedIndexCode10075comNO20090703ADissertationfortheDegreeofMArtsTheStudyofChinasdigitalpublishingprofitmodelCandidateShangYapengSupervisorTianJianpingAcademicDegreeApp

2、liedforMasterofArtsSpecialtyCommunicationUniversityHebeiUniversityDateofOralExaminationJune2012摘要摘要数字出版是新兴的出版形式是依靠出版内容技术渠道等融合协同发展起来的出版形式在短短几年时间里产值不断上升成为出版界炙手可热的新宠儿然而在不断刷新成绩的同时很多问题也逐渐成为阻碍其发展的瓶颈其中没有成功的盈利模式就是困扰数字出版发展的一个重要方面盈利模式不成熟数字出版产业链利益分配不均缺少数字出版专业人才数字出版版权保护困难等因素成为制约

3、我国数字出版盈利模式构建的主要表现我国数字出版盈利模式的建设应从国家政策引导整合产业链加强版权保护建设统一的格式标准实行合理的定价策略等方面入手进行积极有益的探索以求建立成熟系统的盈利模式为我国的数字出版的健康发展扫清障碍关键词数字出版盈利模式IAbstractAbstractDigitalpublishingisanewformofpublicationistorelyonpublishedcontenttechnologychannelsandotherfusionco-developedformofthepublicati

4、onOutputrisinginafewshortyearshasbecomethehotnewdarlingofthepublishingindustryHowevermanyproblemshavegraduallybecomethebottlenecksthathinderitsdevelopmentandtheprofitmodelisplaguedanimportantaspectofdigitalpublishingdevelopmentImmaturityofprofitmodelthedigitalpublish

5、ingindustrychainunevendistributionofbenefitslackofdigitalpublishingprofessionalsthedigitalpublicationofcopyrightprotectiondifficultiesandotherfactorsrestrictingChinasdigitalpublishingprofitmodelbuiltmainlyTheconstructionoftheprofitmodelofChinasdigitalpublishingfromna

6、tionalpolicyguidanceandintegrationofindustrialchainstrengthencopyrightprotectionconstructionofaunifiedformatstandardstheimplementationofarationalpricingstrategyandotheraspectsofPositiveandusefultoexploreinordertoestablishamaturesystemofprofitmodeltopavethewayforthehe

7、althydevelopmentofChinasdigitalpublishingKeywordDigitalpublishingprofitabilitypatternII目录目录第1章绪论····················································································································111研究的目的意义及现状··········································

8、··············································1com研究目的和意义··········································································