project developing an ad campaign

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1、ProjectDevelopinganAdCampaign第二l教(育

2、资]源6网　　ProjectDevelopinganAdCampaign　　TeachingAims:　　lTolearnaboutsomebasicinformationaboutanadcampaign　　lToapplywhattheyhavelearnttodevelopanadcampaign　　TeachingKeyPoints&TeachingDifficulties:　　ØHowtohelpthemtodevelopanad

3、campaign　　ØTheusageofsomekeywords　　TeachingProcedure:　　StepOne:Reading　　T:(Greettheclassasusual)Inthisunitwehavelearntwhatanadvertisementisandevenhavewrittenoneinthelastlesson.Thendoyouknowwhatanadcampaignis?　　Ss:No.　　T:Ok.Inthislessonwewillgoonwiththistopic.Pl

4、easeopenyourtextbooksatpage18.Readthearticlesilentlyasquicklyaspossibletoanswerthefollowingquestions:　　1)Whatisanadcampaign?　　2)Whatmustyouhaveinmindwhenyoustartasuccessfuladcampaign?　　3)Whatquestionsmustyoufirstconsiderinanadcampaign?　　Ss:…　　SuggestedAnswers:　

5、　1.Itisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.　　2.Wemusthaveacleargoalandtargetaudienceinmind.　　3.Wemustfirstconsiderthefollowingquestions:　　ØWhoistheaudienceforouradcampaign?　　ØWhatdowewantouradcampaigntosay?　　ØHow

6、dowereachouraudience?　　T:Verygood!NowIthinkyouhavegotageneralideaofthepassage.Infact,nowadayspeopleallovertheworldusethemediatoadvertiseforthebenefitofthepublicorpublicwelfare.　　StepTwo:Developinganadcampaign　　T:Ok,nextwewillplanandconductanadcampaign,promoting

7、apublicwelfareissue.Beascreativeasyoucan.Belowaresomestepsforyoutofollow.　　Planning:　　nWorkinsmallgroups.Decidewhatthesubjectofyouradcampaignwillbe.Chooseoneofthetopicslistedbeloworcomeupwithoneofyourown.　　AnimalprotectionAnti-smokingAnti-drugsAnti-litteringThe

8、topicofourcampaignwillbe:__________________________　　(Makesurethatallthegroupmembersagreeonthetopictheychooseandthatdifferentgroupschoosetheirtopicsrelatively.)　　Preparing:　　nDiscussthefollowingquestionsandwritedownyouranswers:　　1)Whoistheaudienceforouradcampai

9、gn?_______________　　2)Whatdowewantouradcampaigntosay?_______________　　3)Howdowereachouraudience?_______________________　　(Askstudentstodiscussthethreemajorquestionsfirst.Mak