Developing an ad campaign

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1、Unit1ProjectDevelopinganadcampaignAnadvertisementCommercialadsPSAsAnadcampaignReadthefirstparagraphandtrytofindthedefinitionforanadcampaign.anorganizedprogrammeofadvertisementsusevariouskindsofadsreachaparticularaudienceAnadcampaignisanorganizedprogrammeofadvertisement

2、susingvariouskindsofadstoreachaparticularaudience.Readthepassagequicklyandtrytoanswerthefollowingquestions:1Whatarethecommonmediathatpeopleuseinanadcampaign?2Pleaselistthefirst3questionspeopleshouldconsiderbeforestartinganadcampaign.Wecanusedifferentkindsofmedia,includin

3、gnewspapers,magazines,televisions,billboards,mailing,etc.1Whoistheaudienceforyouradcampaign?2Whatdoyouwantyouradcampaigntosay?3Howdoyoureachyouraudience?Slogan:Logo:newspapers/magazines/billboards/televisions/mailings/InternetSocialissue:PreventSwineFluOutbreakbewellbecl

4、eanWASHYOURHANDSaWellbeemedia________anadcampaignStep1*haveaclear____and_____audienceinmind;*doalittle_______andyoucan_____theright______fortherightpeople.Step2*gather_________fromyourresearch;*Itisimportanttoalwaystryto_____tothewaytheaudiencewill_____.Step3*usedifferen

5、t_______togetyourmessage_____*decidewhat________youwanttouseto_____youraudience.BuildinggoaltargetresearchcreatemessageinformationappealreactmethodsacrossapproachreachReadthepassagecarefullyandtrytofillintheblanksLanguageFocuses词组翻译：1.有清晰的目标2.有机会用不同的媒体做广告3.以特定的观众为对象（reac

6、h译为被看到或听到）4.决定做某事5.迎合。。6.对。。关心7.传达8.组织，汇集9.你想用的方法10.主要依赖于1.haveacleargoal2.havethechancetoadvertiseusingdifferentmedia3.reachaparticularaudience4.determinetodosth5.appealto6.beconcernedwith7.get…across8.puttogether…9.theapproachesyouwanttouse10.dependmainlyon单词拼写1.Itwasa

7、ne__________difficultanddangeroustask.2.Beijingisfilledwithpeoplefromv___________partsofChina.3.Myt____________inlifeistosave$20aweek.4.Thea___________beganclappingandcheering.5.______________(决定）toteachherselfEnglish,sheboughtmanyEnglishbooks.6.Thepoliceare____________(

8、恳求呼吁）tothepublicfortheinformationaboutthecrime.extremelyvarioustargetaudienceDeterminedappealing巩固练习Dev