牛津高中英语M4U1-Project-Developing-an-ad-campaign-Language-Points.ppt

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1、牛津高中英语M4U1ProjectDevelopinganadcampaignHowdoyoubuildanadcampaign?languagepointsLearningobjectives1.MastertheusageofKeywords,phrasesandsentencesinthetext.2.Applythelanguagepointsintopracticaluse.StepIExpressionsandphrasesSelf-studyguidance1RefertotheEnglishbookandfindoutthefollowingexp

2、ressions.1引起某些观众的注意2对(某一目的)心中已有...3弄清楚/计算出4让某人做某事5使用不同的媒介6目标观众7为了确定你的观众8提前做一点调查和分析9到了做某事的时间10吸引,呼吁,引起兴趣11以某种方式作出反应12对...关心/感兴趣13把...表达清楚14组织/汇集/组装15决定你想采用什么样的方式16取决于/依赖于1影响某些受众2对(某一目的)心中已有...3弄清楚，计算出4让某人做某事5使用不同的媒介6目标受众7为了...8提前做一点调查和分析9到了做某事的时间10吸引,呼吁,引起兴趣reachacertainaudiencehave...

3、inmindfigureoutgetsbtodosthemploydifferentkindsofmediatargetaudienceinorderto...doalittleresearchandanalysisinadvanceIt'stimetodoappealto11以某种方式作出反应12对...关心/感兴趣13把...表达清楚14组织/汇集/组装15决定你想采用什么样的方式16取决于/依赖于reactinacertainwaybeconcernedwithgetacrossputtogetherdecidewhatapproachyouwanttous

4、edependonStepIIKeywords&PhrasesSelf-studyguidance2TranslatethefollowingsentencesintoChineseandrefertotheEnglishpaperordictionarythennoticetheusageoftheunderlinedwords.1.Itisimportanttofigureoutexactlywhatyouwantto...andwhatyouaretryingto...todo.(L4-5)2.Inordertodetermineyouraudience,y

5、ouwillneedtodoalittleresearchandanalysisinadvance.(L10-11)3.Itisimportanttoalwaystrytoappealtheaudienceinordertogetthemtoreactinacertainway.(L17-18)4.Howdoestheproblempersonallyaffecttheirlives.(L24)5Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaig

6、n.(L26-27)1.Itisimportanttofigureoutexactlywhatyouwantto...andwhatyouaretryingto...todo.〖句法分析〗句首的it作__________,真正的主语是_____________,两个what引导____________,充当_________的宾语.figureout弄清楚,弄懂,计算出,解决1)I'veneverbeenabletofigurehimout.2)Haveyoufiguredouthowmuchtheholidaywillcost?3)Ittookthemabout

7、onemonthtofigureouthowtostarttheequipment.tofigureout...名词性从句figureout形式主语figuresbout看透某人理解/看透解决/弄懂计算出Thepresentsituationisverycomplex,soIthinkitwilltakemesometimeto____itsreality.AmakeupBfigureoutClookthroughDputoff高考链接2.Inordertodetermineyouraudience,youwillneedtodoalittleresearchan

8、danal