高中英语-M1-Unit-1Project-Developing-an-ad-campaign-公开课课件-牛津版-.ppt

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1、M1Unit1ProjectDevelopinganadcampaignTwomaintypesofadvertisements?commercialadsPSAsStepone:Leadineducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfarepromoteproductsorserviceAnadcampaign?Anadcampaign?Anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofad

2、storeachacertainaudience.Howtobuildanadcampaign?HowdoyoubuildanadcampaignSteptwo:ReadforunderstandingHowtostartasuccessfuladcampaign?Youmust_________________________________________,figureoutexactly____________________________and___________________________________Youmayneedtoemploydiffere

3、ntkindsofmedia,including__________________________________________________________.haveaclearaimandanaudienceinmindwhatyouwanttotelltheaudiencewhatyouaretryingtogetthemtodoposters,newspapers,magazines,radioandtelevision.ⅠQuestionsBeforebuildinganadcampaign,weneedtoconsiderthreemajorquesti

4、onsfirst:1.Whoisyourtargetaudience?Howtodetermineyouraudience?todoalittleresearchandanalysisinadvancetoexplorewhattheaudiencealreadythinks2.Whatdoyouwantyouradcampaigntosay?3.Howtoreachyouraudience?2.Whatdoyouwantyouradcampaigntosay?It’stimetodecide___fromallsides_________________________

5、______________________.Andyoumayconsiderthefollowingquestions:Whatdoesmyaudiencealreadyknowaboutthisproblem?Whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith?Istheresomehistorybehindtheproblemthattheywouldbeinterestedin?Howdoestheproblempersonallyaffecttheirlives?whatyouwantthea

6、udiencetoknoworthinkaboutwell-preparedorhowtodecidetowhattosayinyouradcampaign?MainIdea:Howtobuildanad_________StepOne*haveaclearaimand_____audiencein_____;*doalittleresearchandanalysis_____oftimeandyoucan_____theright______fortherightpeople.StepTwo*gather_________fromyourresearch;*Itisim

7、portanttoalwaystryto_____tothewaytheaudiencewill_____.StepThree*usedifferentm____togetyourmessage_____*decidewhat________youwanttouseto_____youraudience.campaignmindtargetaheadcreatemessageinformationappealreactediaacrossapproachreachII.Fillinthemissingwordsinthecha