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1、PrinciplesfortheTranslationofPublicSigns【Abstract】Asacrucialcommunicationmaterial,thepublicsignexhibitsitsgrowingimportanceintheworldwidecommunication.Itisaspecialtextwhosefunctionisstrongandcommunicativepurposequiteclear.Thus,itstranslationapproachesshoul
2、dbebasedonthetext’sfunctionsandthetranslator’spurpose.Thispaperclassifiespublicsigns,comparesChineseandEnglishsignsandcomesupwiththeprincipleforitsC-Etranslation,namely,anA-B-Capproach(Adapt-Borrow-Createapproach).ItisbasedontheSkopostheorie.【KeyWords】publ
3、icsigns;translation;principle;SkopostheorieIntroductionSignreferstoaletteredboardorotherpublicdisplayplacedonorbeforeabuilding,room,shoporofficetoadvertisebusinesstheretransactedorthenameofpersonorfirmconductingit(Webster’sThirdNewInternationalDictionary).
4、Signs,whichbelongtosocialphraseology,coverawiderangeincludingenvironmentalcommunicationsigns(wayfinding/directingsigns,informationsigns,notices,andwarnings),streetsigns,trafficsignsroadsigns,roadmarkers,parkingsigns,schoolsigns,no-smokingsigns,construction
5、signs,travelsigns,instructionalnoticesandsoon.Theyare,withtheirsocialcommunicativefunctions,widelyusedbythepubliconallkindsofoccasions.1.DefinitionandClassificationofthePublicSignInOxfordEnglishDictionary,asignreferstoacharacteristicdeviceattachedtoorplace
6、dinfrontofaninnorshop,asameansofdistinguishingitfromothersordirectingattentiontoit;inlaterusecommonlyaboardbearinganameorotherinscriptions,withorwithoutsomeornamentorpicture.AccordingtotheWebster’sThirdNewInternationalDictionary,itisdefinedasaletteredboard
7、orotherpublicdisplayplacedonorbeforeabuilding,room,shoporofficetoadvertisebusinesstheretransactedorthenameofpersonorfirmconductingit.Signisabroadterm,widelyusedinpublicfacilities,rangingfromtravelling,catering,accommodation,recreation,shoppingtomedicalserv
8、ice,educationalinstitutionandfinancialservice.Itincludeswordsofcaution,publicnotices,bills,posters,slogans,outdooradvertisements,trafficnoticesandsoon.Specificallyspeaking,itcoversstreetsigns,roadsigns,roadma
