资源描述：
《外贸英语函电ppt高职资料》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、书名：外贸英语函电ISBN：978-7-111-44879-2作者：林继玲出版社：机械工业出版社本书配有电子课件Chapter1LanguageStyleandLayoutofaBusinessLetterLearningObjectivesLanguageStyleLayoutofaBusinessLetterFormatofaBusinessLetterAddressingEnvelopesChapter1LanguageStyleandLayoutofaBusinessLetterLearningObjectivesTobe
2、acquaintedwiththelanguagestyleofabusinessletter;togetfamiliarwiththelayoutandformatofabusinessletter;Toconstructabusinessletterandaddressanenvelope.Inthisunit,youareexpectedGeneralIntroductionBusinesswritingiswidelyusedinbusinessactivities,suchasestablishingbusinessre
3、lations,enquiringandoffering,ordering,complainingandclaiming,etc.Everybusinessmessageisdesignedtoachieveaspecificbusinessobjective.Itisanessentialabilityforabusinessmantowriteeffectively.7Csprinciples(1)Clearness(表达清晰)(2)Conciseness(用词简洁)(3)Correctness(语言正确)(4)Courtes
4、y(礼貌谦恭)(5)Consideration(考虑周到)(6)Concreteness(信息具体)(7)Completeness(信息完整)Toachievethis,thewritershouldpayattentiontosentencestructure.Plain,simplewordsandshortsentencesarerequired.Besides,trytoavoidambiguoussentencesandneedlessjargon.Atlast,clearlogicisveryimportantinpr
5、esentinganidea.Clearness(表达清晰)1Trytoavoidwordiness,unnecessaryrepetition,andexcessivedetails;Paragraphingcarefullycanmakeabusinessletterclearer,easiertoreadandmoreattractivetothereader.Conciseness(用词简洁))2Incorrectgrammar,improperpunctuation,andwrongspellingarenotallow
6、ed;Besides,thelettershouldbewritteninanappropriatestyleandformat;Theyshouldnotunderstatenoroverstate.Correctness(语言正确)3Theprincipleofcourtesyrequiresonetobethoughtful,sincereandtactful.Punctualityisalsostressedasanimportantaspectofcourtesyinbusinesscorrespondence.Apro
7、mptletterisalwaysmorevaluedthanadelayedone.Courtesy(礼貌谦恭)4ItemphasizesYou-attituderatherthanWe-attitude.Whenwritingaletter,webearthereader’srequests,needs,desires,aswellashisfeelingsinmind.Findthebestwaytoexpressyourideasandpresentthemessage.Consideration(考虑周到)5Concre
8、tenessmeansmakingthemessagespecific,definiteandvivid.Apointthatisambiguousinaletterwillcausetroubletobothsides,andfurtherexc
