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1、书名：外贸英语函电ISBN：978-7-111-44879-2作者：林继玲出版社：机械工业出版社本书配有电子课件Chapter1LanguageStyleandLayoutofaBusinessLetterLearningObjectivesLanguageStyleLayoutofaBusinessLetterFormatofaBusinessLetterAddressingEnvelopesChapter1LanguageStyleandLayoutofaBusinessLetterLearningObjectivesTobeacquainted
2、withthelanguagestyleofabusinessletter;togetfamiliarwiththelayoutandformatofabusinessletter;Toconstructabusinessletterandaddressanenvelope.Inthisunit,youareexpectedGeneralIntroductionBusinesswritingiswidelyusedinbusinessactivities,suchasestablishingbusinessrelations,enquiringand
3、offering,ordering,complainingandclaiming,etc.Everybusinessmessageisdesignedtoachieveaspecificbusinessobjective.Itisanessentialabilityforabusinessmantowriteeffectively.7Csprinciples(1)Clearness(表达清晰)(2)Conciseness(用词简洁)(3)Correctness(语言正确)(4)Courtesy(礼貌谦恭)(5)Consideration(考虑周到)(
4、6)Concreteness(信息具体)(7)Completeness(信息完整)Toachievethis,thewritershouldpayattentiontosentencestructure.Plain,simplewordsandshortsentencesarerequired.Besides,trytoavoidambiguoussentencesandneedlessjargon.Atlast,clearlogicisveryimportantinpresentinganidea.Clearness(表达清晰)1Trytoavoi
5、dwordiness,unnecessaryrepetition,andexcessivedetails;Paragraphingcarefullycanmakeabusinessletterclearer,easiertoreadandmoreattractivetothereader.Conciseness(用词简洁))2Incorrectgrammar,improperpunctuation,andwrongspellingarenotallowed;Besides,thelettershouldbewritteninanappropriate
6、styleandformat;Theyshouldnotunderstatenoroverstate.Correctness(语言正确)3Theprincipleofcourtesyrequiresonetobethoughtful,sincereandtactful.Punctualityisalsostressedasanimportantaspectofcourtesyinbusinesscorrespondence.Apromptletterisalwaysmorevaluedthanadelayedone.Courtesy(礼貌谦恭)4It
7、emphasizesYou-attituderatherthanWe-attitude.Whenwritingaletter,webearthereader’srequests,needs,desires,aswellashisfeelingsinmind.Findthebestwaytoexpressyourideasandpresentthemessage.Consideration(考虑周到)5Concretenessmeansmakingthemessagespecific,definiteandvivid.Apointthatisambig
8、uousinaletterwillcausetroubletobothsides,andfurtherexc
