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ID:18478015
大小:145.00 KB
页数:24页
时间:2018-09-18
《英语化妆品广告语篇中名词化语法隐喻分析》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、题目:英语化妆品广告语篇中名词化语法隐喻分析AnalysisofNominalizationinEnglishCosmeticAdvertisingTexts:ThePerspectiveofGrammaticalMetaphor摘 要【摘要】作为人类语言最普遍的特征之一,名词化一直是语言学家们关注的基本课题。名词化的使用一直被看作科技语篇的一个主要特点.然而我们发现在广告语篇中名词化也是一个不容忽视的现象。因此,本文搜集了100篇英语化妆品广告语篇作为语料分析的对象,从系统功能语言学的语法隐喻角度出发,统计了名词化在这类语篇中的类型,并分析了名词化的概念功能,人际功能以及语篇功能。研
2、究发现,在英语化妆品广告语篇中,名词化的主要类型为小句名词化,形容词名词化和动词名词化。在概念功能方面,名词化减少了广告的主观性,增强了消费者对产品的好感。在人际功能方面,名词化提高了产品的可信度。在语篇功能方面,名词化使广告语篇显得更加客观、简洁。【关键词】名词化;语法隐喻;语篇;功能17AnalysisofNominalizationinEnglishCosmeticAdvertisingTexts:ThePerspectiveofGrammaticalMetaphorAbstract【ABSTRACT】Asauniversalcharacteristicofhumanlangua
3、ge,nominalizationisalwaysaninterestingsubjectforthelinguists.Nominalizationhasalwaysbeenconsideredasoneimportantfeatureofscientifictext.Wecanalsofindmuchuseofitinadvertisingtext.Therefore,thispapertakes100Englishcosmeticadvertisingtextsasthecorpusofanalysis,makingastatisticsfortheclassificationo
4、fnominalizationinthetextsandanalyzingitsideationalfunction,interpersonalfunctionandtextualfunctionfromtheperspectiveofgrammaticalmetaphorinsystemic-functionallinguistics.Throughresearch,wefindthatthesubordinateclausenominalization,adjectivenominalizationandverbalnominalizationarethethreemaintype
5、sofnominalizationinEnglishcosmeticadvertisingtext.Intheaspectofideationalfunction,nominalizationreducestheadvertising’ssubjectivityandenhancesconsumer’sfavorableimpression.Intheaspectofinterpersonalfunction,nominalizationimprovestheproduct’scredibility.Intheaspectoftextualfunction,nominalization
6、makestheadvertisingtextmoreconciseandobjective.【KEYWORDS】nominalization;grammaticalmetaphor;text;function17Contents1Introduction11.1TheBackgroundofthePresentStudy11.2TheSignificanceofthePresentStudy21.3Theoverallstructureofthethesis22LiteratureReview32.1TheDefinitionofNominalization32.2PreviousS
7、tudiesonNominalization32.2.1ResearchdirectionsonNominalization32.2.2ResearchAchievementsonNominalization42.3TheoreticalFrameworkforPresentStudy63AnalysisofNominalizationinEnglishCosmeticAdvertisingTexts73.1ClassificationofNo
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